White City BEST SELLERS

At White City Florist, our best-selling bouquets are designed fresh each day right here in White City, just moments from Westfield London and the BBC Television Centre. Our experienced local florist team carefully selects premium seasonal flowers so every arrangement looks stunning the moment it arrives.

Whether you're sending birthday wishes in Shepherd's Bush, a thank-you gift in North Acton, or a romantic surprise near Wood Lane, our signature best sellers are crafted to impress. From classic roses and elegant lilies to modern mixed bouquets, we design with colour, texture and longevity in mind, so your flowers stay beautiful for longer.

We offer reliable same-day delivery across White City and surrounding areas when you order online before 3 PM. Every order is hand-delivered - never boxed - by our trusted local drivers who know the streets around Wood Lane Underground and Westway inside out.

  • Handcrafted by skilled local florists in White City
  • Fresh, long-lasting flowers sourced from trusted growers
  • Friendly advice for the perfect bouquet for any occasion

As your neighbourhood florist, we take pride in honest guidance, careful presentation and dependable service. Browse our White City best sellers and order online today for thoughtful flowers and heartfelt gifting with same-day delivery available until 3 PM.

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BEST SELLERS
Set against a bright white backdrop, this round, hand-tied bouquet feels like a soft embrace in flower form, as though a White City florist has just placed it on the counter, ready for delivery. Several full-bloom cream roses form the calm, elegant core of the arrangement, their layered petals opening in perfect spirals that invite the imagination to linger on their subtle fragrance. Around them, sprays of pink miniature roses weave in and out, some buds still tightly closed, others half open, lending a sense of time and unfolding stories, much like a slow walk along the paths in Wormholt Park. A few bold pink gerbera daisies stand out with their crisp, ray-like petals and dark, textured centres, bringing a touch of modern brightness and joyful energy. Light pink carnations with frilled, softly ruffled petals create a cushion of texture, adding both fullness and a hint of nostalgia, reminiscent of traditional cottage gardens. White alstroemeria, their petals streaked delicately with fine markings, introduce a refined, almost painterly detail, while clouds of tiny white baby's breath form a misty veil between the larger flowers. Bright green leaves and stems peek through, giving the bouquet structure and a lively, natural freshness that suggests it was gathered early that morning. The neatly tied stems at the base emphasise its hand-crafted nature and make it look ready to be presented as a thoughtful gift. Overall, the bouquet radiates warmth, tenderness, and quiet joy, making it perfectly suited for welcoming new babies, sending congratulations, or sharing a gentle message of love with someone in White City or nearby Wood Lane.
AMALFI LOVE
£59.00
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In this radiant, densely packed hand-tied bouquet every rose feels like a small love letter. Oversized roses in soft blush-pink and creamy white open fully to reveal layers of satiny petals, while brighter magenta-pink blooms and a few cool lavender roses add depth and a joyful pop of colour. Smaller spray roses - mostly creamy with subtle pale-yellow hints - are tucked in between, their clusters lending a lively, garden-like rhythm to the rounded shape. Glossy, dark-green leaves, likely ruscus or salal, are woven through the stems; their elongated, smooth surfaces provide crisp contrast and lift the blooms so each colour reads cleanly against the bright white background. The stems are gathered into a neat, sturdy hand-tie and finished with a generous baby-pink satin ribbon, its lustrous bow reflecting light and offering a soft, tactile counterpoint to the petals. In softer light the bouquet gives off a faint, fresh rose aroma with a green, leafy undertone - a scent that invites leaning in. Crafted for moments of affection and celebration, this arrangement carries a gentle, sincere tone suitable for Valentine's Day, Mother's Day, anniversaries, or a thoughtful birthday surprise. As a florist familiar with White City and the markets around Wood Lane and Westfield, I'd describe this as both elegant and comforting - a piece that looks composed in a studio photo yet feels right on a kitchen table or handed across a doorstep in the neighbourhood.
GLAMOUR
£67.00
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This image presents a lush, rounded bouquet set against a clean white background, every element arranged with the care you would expect from a skilled florist in White City. The focal point is a cluster of hot pink roses, fully open with velvety petals that curl outward in smooth, generous layers, evoking softness and affection. Surrounding these, lime-green spider chrysanthemums burst with fine, elongated petals, their vivid chartreuse hue adding an energetic, modern twist to the composition, almost like a splash of neon amidst the other tones. Deep indigo and royal purple lisianthus blooms weave through the bouquet; some blossoms are open and gently ruffled, while others remain sleek buds, suggesting flowers that will continue to unfold over the coming days. Bright yellow gerbera-style flowers are scattered throughout, their flat, circular faces and neatly radiating petals bringing a sunny, laughing brightness that could easily lift the mood of a flat overlooking Westfield or the nearby BBC buildings. A single cream to pale yellow rose bud peeks out from the foliage, its tight spiral offering a quiet, elegant contrast to the bolder hues. Small lavender and soft pink filler flowers appear between the larger heads, accompanied by upright green buds that add height and a sense of growth. The entire arrangement is supported by a generous collar of dark green foliage: glossy leaves, fine fern fronds, and eucalyptus-like stems create depth, texture, and a rich, verdant base. The effect is one of abundance and celebration, perfectly suited to birthdays, anniversaries, and thank-you gestures, or as a striking centrepiece on a table in a White City home.
GARDEN STROLL
£49.00
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Resting amidst soft daylight, this lush bouquet conjures the subtle sophistication found in White City's leafy corners and bustling streets. At its heart lie grand hydrangea blooms, their overlapping petals painted in a tapestry of rich blue, violet, and gentle teal-mirror images of the area's serene communal gardens. Scattered amongst them, lavender and pale lilac roses offer a romantic dialogue with their gracefully curling petals, while creamy eustoma buds and lisianthus flowers lend brightness and an effortless, seasonal charm. Artful sprays of pink waxflower and wispy astilbe lend a carefree spirit reminiscent of summer strolls through Television Centre's urban greens, and frothy clusters of Queen Anne's lace add soft, intricate texture. The varying shapes and forms are anchored by glossy emerald foliage, each green leaf carefully placed to enhance the luminous vibrancy of the blossoms. Embracing the stems is a wide, lustrous purple satin ribbon, its sheen reflecting gentle light and connecting every cool-toned bloom in a palate that soothes and delights the senses. Designed with the refinement and warmth that define the White City community, this bouquet radiates joy, romance, and thoughtful celebration-perfect for gifting on a birthday, anniversary, or as an elegant centrepiece at home. Each flower is chosen for its freshness by local florists, ensuring your White City delivery arrives with the vivid beauty and comforting scent of London's best floral design.
TIMELESS VICTORIAN
£57.00
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A dense, meticulously shaped bouquet photographed on a pure white field, where bold magenta Gerbera daisies immediately draw the eye with their layered petals and dark, textured centres. Intermingled are creamy white roses unfurling in delicate, layered spirals; in some stems these are replaced by soft ivory Lisianthus whose ruffled throats give an airy, romantic contrast. Sprays of deep purple Alstroemeria (Peruvian lilies) thread through the composition, their narrow trumpets and speckled inner markings lending a lively, exotic detail that complements the Gerberas' cheer. Varied foliage - from broad glossy leaves to leaner, sword-like greens - creates volume and gentle movement, the leaves catching light to form a lively chiaroscuro that enhances depth. At the base, a faint rim of clear glass vase anchors the display, suggesting cool water and freshly trimmed stems. The lighting is bright and neutral, a studio-like clarity that makes colours sing: the magenta reads almost fuchsia against crisp cream and moody purple. This arrangement, crafted with the attentive hand of a local florist, feels suitable for celebratory occasions, thank-you gestures, or simply to brighten a flat near Wood Lane or a flat-share close to Westfield's quieter streets. Prepared for careful local delivery, it carries an approachable, upbeat energy while maintaining a considered, elegant finish - an ideal choice for someone seeking both joy and refinement in a single bouquet. White City Florist often arranges similar mixes for neighbours wanting a fresh, modern floral statement.
MESMERIZING HARMONY
£49.00
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Working as a florist in White City teaches you to listen to texture as much as colour, and this bouquet is a lesson in both. The composition centers on soft blush roses with velvety, cupped petals whose warm pinks sit beautifully against cool, dusty blue-green eucalyptus leaves. Interspersed among the larger rose heads are sprays of delicate white flowers - the tiny, branching blooms that give an airy, English-garden feel - and bright clusters of round white berries that catch the light like little beads. Slim green-and-white flower spikes peek from either side, providing graceful height, while small deeper pink or burgundy florets add shadow and richness between the larger forms. My fingers trace the imagined contrast here: the give and velvet of the rose petals, the slightly waxy firmness of the berries, the papery, silvered texture of eucalyptus. The stems are hand-tied with a cream ribbon, finished simply and lovingly, and photographed in gentle daylight that softens shadows and highlights the bouquet's nuanced tones. As a local florist I often prepare arrangements like this for neighbours around Wood Lane, near the Westfield shops, and for BBC staff moving into the area - bouquets that feel like quiet celebrations or consoling gifts. White City Florist pays attention to seasonal freshness and tactile arrangement; this bouquet reads as both elegant and approachable, ideal for milestone birthdays, thank-you gestures, or for welcoming the changing seasons into a White City home.
FLORIST CHOICE £50
£50.00
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A vibrant, rounded bouquet bursts forward against a flawless white backdrop, the kind of lively arrangement you might see prepared for same-day delivery across White City. At its heart are several striking bi-colour roses, each bloom moving from a sunny golden yellow centre into warm orange tones, with delicate hints of reddish-orange around the outer petals, suggesting both energy and comfort. Around these focal roses, a generous scattering of white daisy-style chrysanthemums brings lightness and clarity; their clean white petals circle bright, lime-green eyes that give the bouquet a modern, zesty twist. Threaded through the design are rich magenta and fuchsia chrysanthemums, their densely layered petals forming soft cushions of colour that contrast beautifully with the simpler daisy shapes. Their yellow-green centres subtly repeat the green tones, creating a visually cohesive palette. Deep green foliage, likely ruscus or similar leafy stems, breaks up the blooms and adds a natural frame, providing structure without overwhelming the flowers. The stems at the bottom are neatly gathered and visible, cut straight and tied as a classic hand-tied arrangement. The white background and even lighting ensure every curve of petal and shade of colour stands out clearly, from bright yellows and oranges to cool whites and jewel-toned pinks. The bouquet conveys a sense of cheerful celebration and heartfelt appreciation, the sort of floral gift perfect for brightening a new flat near Wood Lane, welcoming a new baby at home after a hospital visit, or sending warm wishes to colleagues and friends across the White City area.
BERRY BURST
£43.00
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Arranged by the deft hands of a White City Florist, this bouquet is a luminous homage to gentle beauty and thoughtful presence. The pale blush gerberas and classic pink roses create a watercolor medley, their soft hues blending seamlessly in a dance of pastel light. Deep purple statice, with its papery texture and vibrant color, offers striking punctuation, recalling the bold blooms found around Wormholt Park in spring. Each bloom is set against a lush backdrop of cool, fresh foliage-leaves that emanate a subtle, green fragrance and cradle the blossoms as they unfurl. The composition, artfully poised in a transparent vase, invites a sense of airy abundance and optimism, much like an uplifting stroll through Wood Lane on a bright morning. Gentle sunlight enhances the roses' silken petals, beckoning closer inspection and quiet admiration. Whether given as a heartfelt gesture for a quick recovery or as a refined addition to a White City living room, this arrangement embodies the neighbourhood's spirit-fresh, joyful, and crafted with intention in every detail.
PINK DAZE
£49.00
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Bathed in gentle, natural light that softens edges and lifts colour, this hand-tied bouquet feels like a portable moment of summer captured for the table. At its core are several large, fully opened roses - some in molten orange, others in sunny golden-yellow - their layered petals curling inward with the concentrated beauty of a practiced garden bloom. Surrounding them are plentiful peach and coral carnations, their ruffled, cushiony texture adding volume and a tactile softness you can almost feel at the fingertips; nearby, peach gerbera present flat, sunlike faces with slightly recessed green centres that punctuate the composition with a fresh pop. Sprays of small white filler flowers, delicate as freesia or tiny spray carnations, tuck into shadowed hollows to brighten the bouquet and provide luminous contrast to the warm tones. Light green clusters resembling astrantia peek through for an airy, feathery layer, while silvery eucalyptus leaves with their rounded shapes thread through the design, their cool scent balancing the rose sweetness. The stems are gathered and neatly tied at the base, a sign of a classic hand-tied finish ready for vase placement. As a White City florist familiar with deliveries to Wood Lane, Westfield and local terraces, I imagine this bouquet bringing cheer to birthdays, thank-you visits or a soft anniversary surprise-its colours translate well across spring, summer and into early autumn. Prepared with care by the team at White City Florist, it carries a confident, neighbourhood-made charm for anyone wanting a warm, professionally finished arrangement.
BRIGHT KISS
£55.00
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Set against a crisp white backdrop, this hand-tied bouquet feels like a moment of calm beauty captured between the bustle of White City station and the greenery of Wormholt Park. At its heart, plush garden roses in blush pink, dusty mauve, and antique rose tones open layer by layer, their spiralled centres giving a sense of depth and quiet romance. Nestled among them are abundant, ruffled carnations, each petal tipped in deeper rose and fuchsia shades that deepen from a creamy, almost porcelain centre, creating a painterly blend of colour and texture. Piercing through these soft notes, deep indigo and royal blue blooms-some in tight, tulip-like buds, others more open-add rich, jewel-bright accents that echo a twilight sky. Near the front of the bouquet, a single royal blue anemone with an almost black centre becomes an anchor point for the eye, dramatic yet refined. Wisps of pale lavender and lilac stock thread vertically through the arrangement, their many small blossoms lending gentle movement, as if stirred by a light breeze off the nearby Shepherd's Bush Green. Surrounding everything is a lush mix of green foliage: smooth, dark rose leaves and rounded, silvery eucalyptus that suggest a cool, refreshing scent and a touch of wildness. The stems are neatly gathered and visible at the base, testifying to the florist's craftsmanship and the bouquet's freshness. This composition would be perfectly at home as an anniversary surprise, a birthday treat, or a comforting delivery to someone in White City needing a beautifully arranged reminder of care and connection.
NOBLE BEAUTY
£67.00
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From a White City workshop, this radiant hatbox arrangement champions affection and celebration. The roses blaze in a sunlit spectrum: yellow, crimson, fuchsia, pale pink, magenta, lavender, and creamy white. Each bloom unfurls in ruffled layers, offering tactile texture as if you could reach out and feel velvet petals. Interspersed are smaller spray roses in harmonious pinks and yellows, with generous dark green foliage threading through the dense cluster. The smooth, pale pink hat box provides a contemporary stage for the colours to sing. The bouquet is carefully structured yet softly inviting, a promise of happiness you can hold. In the White City area, this piece brightens rooms and conversations alike, perfect as a birthday surprise or a heartfelt gesture to say I care. It is available for same-day delivery across White City, Shepherd's Bush, Hammersmith, and nearby districts, bringing warmth to homes and offices. Crafted with the skill of a seasoned florist, the arrangement exudes luxury without pretension, a celebration of love and friendship that feels timeless and current. For celebrations big or small, it offers a vivid focal point; for everyday delight, it is a dependable reminder that beauty can be shared.
ALLURING BLOOMS
£99.00
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Vibrant and opulent, this hand-gathered bouquet of roses presents a warm, celebratory palette that reads like a love letter in colour. The rounded, tightly composed arrangement combines large, fully open hybrid tea roses with smaller clustered spray roses and delicate tight buds to create a pleasing interplay of scale and texture. Colours range from bright, cheerful yellow and soft creamy whites through layered shades of blush pink to brilliant fuchsia and bicoloured pink-and-white varieties, anchored by deep burgundy and romantic red accents. Glossy, deep-green foliage-ruscus or salal-threads between the blooms, providing structure and a verdant backdrop that lifts every hue. Stems are neatly bound and finished with a wide red satin ribbon tied into a handsome bow, its long tails cascading and reflecting the light; a small white gift tag featuring a stylised logo and the printed words 'Happy Holidays' is secured at the base. The petals look plush and silky, lightly dewy, and the bouquet gives off a fresh, slightly citrus-fresh fragrance that feels clean and uplifting. As a local florist serving White City and the Westfield area, White City Florist crafts this arrangement with neighbourhood sensibilities - ideal for anniversaries, birthdays, Mother's Day or a heartfelt congratulations. The overall impression is one of abundance, care and refined cheerfulness, a confident, colourful gesture designed to brighten a doorway or dining table and to be delivered with attention to timing and presentation across Wood Lane and Shepherd's Bush.
CRAZY IN LOVE
£69.00
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Seen from a slightly elevated angle, this lush, florist-selected bouquet presents an elegant study in contrasts: soft, blushing garden roses and creamy whites softened by the buttery layers of peach and coral ranunculus, set against the somber beauty of deep plum hellebores and dark magenta textural blooms. Delicate sweet peas striped in pale purple and white float like confetti through the composition, their fragile petals catching the light and promising a gentle fragrance. Greenery - a mix of slender trailing vines, rounded eucalyptus-like leaves and broader, matte greens - is generously interlaced to create a natural, garden-harvest silhouette. Over the image a neat white rectangle frames the words "Florist Choice" in graceful script, with a small uppercase "CHOICE" below and a large, bold "?100" displayed at the base, signalling a curated, premium offering. The bouquet is held at the bottom by careful hands, the soft blur of a light-coloured sleeve suggesting a florist at work. This arrangement feels celebratory yet refined, ideal for marking anniversaries, a thoughtful thank-you, or a special delivery across White City, Shepherd's Bush or to friends near Westfield.
FLORIST CHOICE £100
£100.00
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Soft morning light spills across a hand-tied bouquet that feels born of a White City courtyard garden. Creamy roses mingle with ivory garden blooms, punctuated by soft coral and blush ranunculus. Around them, full, round blooms breathe with motion, while white waxflower and tiny spray flowers add delicate texture. The palette stays sophisticated-a quiet blend of blush pinks, creams, and touches of dusty rose. Eucalyptus leaves and silvery-green foliage thread through the stems, giving the arrangement a loose, natural shape with a modern bohemian edge. The bouquet moves with a gentle, organic rhythm, as if freshly gathered from a private garden. Centered over the blooms, a translucent white panel carries the label Florist Choice, with Florist in a graceful script and CHOICE in bold uppercase beneath, and the price £150 in large numerals. Soft, blurred background hints at a wedding setting, drawing the eye to every petal's texture and scent. This premium design, crafted by White City Florist for weddings and special occasions, radiates warmth and care. It's ideal for deliveries across White City, Shepherd's Bush, and surrounding West London, arriving in a clear glass vase with water and a promise of freshness for anniversaries, birthdays, or heartfelt gifts. The arrangement sits on a softly draped table in a quiet corner of the neighborhood, a reminder of Sundays at the market near White City Station.
FLORIST CHOICE £150
£150.00
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DEVOTION
DEVOTION
£57.00
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Presented on a pure white background, this exuberant bouquet feels like a burst of sunshine over White City, every colour carefully balanced by an experienced florist's hand. The composition is round and generous, densely packed without feeling heavy, as if the flowers are gently leaning into one another in relaxed conversation. Dominant yellow tones from classic roses and full-headed chrysanthemums bring an immediate feeling of warmth and optimism, their petals smooth to the touch and layered in tight spirals that gradually soften towards the edges. Woven between them, orange gerbera daisies and smaller orange daisy-style blooms add a lively citrus brightness, their neat, bold petals fanning out around dark, textural centres. To temper these fiery hues, rich purple lisianthus blooms appear like pockets of evening sky, their ruffled petals curling inward and outward in soft folds, joined by a few paler lavender buds that hint at blooms yet to fully unfurl. Lime-green button chrysanthemums punctuate the design with playful, spherical shapes, creating a crisp contrast against the warmer shades. Small clusters of shiny ruby-red hypericum berries are scattered throughout, giving a festive, slightly rustic touch, like tiny lanterns glowing among the flowers. The bouquet is framed by lush, dark green leaves and animated by slender, spiky grasses that reach upward, adding height and a sense of movement. Viewed as a whole, it feels bright, celebratory, and full of life, the kind of hand-tied arrangement you might have delivered across White City, from homes off Wood Lane to apartments near Television Centre, for a joyful birthday surprise, a heartfelt congratulations, or an uplifting "thinking of you" gesture.
TROPICAL SENSATION
£59.00
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Brightening the scene with exuberant energy, a lush bouquet of freshly cut Gerbera daisies takes center stage, its expressive colours echoing the vibrancy of White City's bustling community. Each bloom showcases petals in radiant yellow, vivid orange, and luxurious magenta, their hues set off by dark velvet centers that anchor the composition. Carefully interspersed green leaves lend a cooling balance, reminiscent of leafy pathways in Hammersmith Park. The expertly arranged flowers gather in a clear, cylindrical glass vase, their stems visible beneath a layer of cool water that promises enduring freshness-much like arrangements prepared for White City Florist's doorstep deliveries. Enveloping the blossoms is a double wrap: an inner layer of softly crinkled cellophane provides protection and subtle shine, while earthy kraft paper on the outside gives a nod to local market traditions. Bound with textured brown twine, the bouquet evokes the tactile comfort of handcrafted gifts. From the twine, a small, elegant tag hangs - white with a single stylized rose and a few partially legible letters, hinting at artisan origins. The careful play of natural light heightens every colour, while shadows lend sculptural depth, suggesting early morning flower runs through Shepherd's Bush Market. This bouquet is perfectly suited for celebrations, thank-you gestures, or simply refreshing a Kensington flat, embodying the uplifting joy and generous spirit of White City.
SUNNY GARDEN
£49.00
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A classic pink and white rose bouquet stands gracefully against a pure white backdrop, as if placed on a windowsill in a bright White City apartment. The arrangement centres on roughly ten to twelve generous pink roses, each bloom open enough to reveal a plush swirl of petals, shifting from soft blush at the outer edges to a slightly deeper, more romantic rose-pink near the heart. The roses are interlaced with abundant stems of white baby's breath, whose tiny clustered blossoms create a misty layer around the larger flowers, giving the whole design a weightless, airy feeling. Surrounding and supporting the blooms, glossy dark green foliage fans out in a natural yet tidy frame, offering a rich contrast that makes the pink tones glow more vividly. All of this is gathered into a clear glass vase with clean, simple lines, the stems visible through the water like green ribbons, suggesting freshness and careful conditioning by an experienced florist. Soft, even lighting brings out the velvety texture of each rose petal and the delicate branching of the Gypsophila, with no harsh shadows to distract from the gentle colour harmony. The impression is one of tender joy and quiet celebration, perfectly matched to baby flowers for a new arrival in White City, whether delivered to a family near Wood Lane, a modern flat by the BBC Television Centre, or a cosy home close to Hammersmith Park. The bouquet feels equally suited to a baby shower, a first visit to meet the little one, or a thoughtful gift to new parents adjusting to life's sweetest changes.
UNFORGETTABLE
£59.00
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A lavish, dome-shaped bouquet of freshly cut roses fills the frame, set crisply against a clean white background so that every nuance of colour and texture stands out. The arrangement is tightly composed, giving the impression of abundance and luxury, with each rose pressed just close enough to its neighbours to create a seamless field of petals. Deep, velvety red roses sit alongside rich burgundy blooms, while bright sunlit yellows and glowing orange roses thread warmth through the composition. Pastel pinks, soft blush tones, and vivid fuchsia roses add playful, romantic energy, and scattered among them, creamy white and ivory flowers provide a gentle, luminous balance. The florist's hand is evident in the way the colours are thoughtfully interwoven, preventing any single shade from dominating and instead creating a harmonious blend that feels as lively and varied as a stroll from White City station through the residential streets towards Wormholt Park. Dark green leaves emerge here and there from between the blossoms, suggesting sturdy, healthy stems beneath the floral crown, and adding cool contrast to the warm palette above. The stems themselves are visible at the base, long and straight, drawn together into a tidy bundle and cinched with a green-and-white checkered ribbon tied neatly around the middle. The ribbon gives a handcrafted, personal feeling, as if the bouquet has been tied by a local florist just moments before delivery across White City. Soft, even lighting brings out the natural sheen of each petal and the subtle veining on the foliage, and the overall mood is bright, festive, and affectionate, suitable for marking a birthday, anniversary, or a heartfelt thank-you.
WAIKIKI SUNSET
£69.00
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In this image, a sumptuous rose hatbox arrangement sits alone against a clean white backdrop, photographed from slightly above so the viewer can fully appreciate the rounded, overflowing dome of flowers. The container is a sleek black cylindrical hat box with a subtle red trim circling the base, its dark, matte surface providing a dramatic contrast to the vivid colours above. Rising from it is a tightly massed collection of roses that feels as rich and indulgent as a special evening out around White City, yet still soft and romantic. Deep red roses are scattered throughout, their velvety petals opening into generous spirals that suggest passion and commitment. Nestled amongst them are roses in airy blush pink, cheerful fuchsia, warm coral and peach, plus buttery cream and ivory that catch the light like satin. Clusters of lavender and muted purple roses weave cool tones through the composition, giving balance and a slightly whimsical touch. Some blooms are fully open, revealing their hearts, while others remain partially closed or in smaller spray form, adding layers of texture so the dome looks almost like a living tapestry. Fine threads of greenery, perhaps eucalyptus or ruscus, peep between the petals, offering glimpses of soft green that hint at the stems below and heighten the sense of freshness. The lighting is bright and even, revealing each curve and fold of petal without harsh shadows, much like daylight streaming into a nearby White City townhouse. This arrangement feels ideal for same-day delivery to mark an anniversary dinner, an elegant birthday surprise, or a heartfelt thank-you, its rich colours and careful craftsmanship speaking of thoughtfulness and local florist expertise.
SWEET LOVE
£97.00
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Picture the sensation of fingertips grazing velvety petals in a rounded embrace: a luxurious, dome-shaped bloom cluster emerges from a cream hatbox, framed by two thin, dark bands that pick out the box's clean silhouette. Dominant roses show a soft ombré - coral-peach and apricot centers blending into blush pink and creamy ivory at the petal edges - while clusters of light-pink, ruffled carnations nestle between them, adding delicate texture and a full, plush profile. Narrow-leafed green sprigs punctuate the arrangement, their lively hue and crisp texture providing contrast and a breath of freshness that hints at a garden after rain. The flowers are tightly packed with an expert hand, each stem placed to create a rounded, almost cushion-like top where light plays across curved petals and gentle shadows deepen the depth of colour. The hatbox's matte finish and minimalist dark bands make the palette sing against a stark white background, emphasising the gradations of tone and the fine details of petal edges. There is an imagined soft, powdery perfume - a light sweetness that enhances the feeling of tenderness and celebration. This composition reads as both classic and contemporary: perfect for birthdays, anniversaries or to brighten someone's day, and well suited to urban gifting, for instance bringing a refined touch to a meal in Shepherd's Bush or a quiet delivery to a home near Wood Lane. The overall mood is elegant, fresh and thoughtfully made by a florist who values texture, colour harmony and the quiet emotion flowers can convey.
PINK POP
£72.00
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An elegant pastel hatbox bouquet is captured against a spotless white background, every detail sharp and inviting, as though waiting to be hand-delivered to an apartment near Wood Lane or a home overlooking Wormholt Park. The arrangement rests in a cylindrical hatbox of soft, powdery pink, its matte finish giving a refined, contemporary look. A coral-red satin ribbon encircles the box, tied into a tidy bow at the front, from which a cream rectangular gift tag with gentle green lettering dangles, evoking the feel of a personal note penned moments before delivery. Rising above the rim, the flowers form a generous, rounded dome, brimming with texture and colour. At the centre, a large, fully opened rose glows in shades of pale blush edged with deeper pink at its heart, the layered petals creating a sense of depth and softness. Around it sit white daisy-like chrysanthemums, their bright green eyes adding a fresh, uncomplicated charm. Slender white alstroemeria blooms, each with delicate speckled markings, weave through the design alongside clusters of smaller, more vivid pink blossoms-likely spray roses or lisianthus-that lend intensity and contrast. The bouquet is framed with varied greenery: rounded, silvery eucalyptus leaves, darker glossy foliage, and small sprigs tipped with green buds, giving an organic, almost meadow-like character. The composition feels both polished and relaxed, the kind of modern floral gift a White City resident might send to celebrate a birthday, mark an anniversary, or brighten a new home. Even without fragrance, you can almost imagine the fresh, leafy scent and the quiet joy of receiving such a carefully crafted bouquet from a trusted local florist.
CAPRI CALYPSO
£65.00
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At White City Florist, this bouquet arrives in a pristine white round hatbox, translating a calm, contemporary romance into a tangible, tactile moment. The white round hatbox acts like a pedestal for a restrained symphony of pink and blue, the pastel notes arranged with studied precision. The peonies are large and velvety, their petals opening in soft folds; hydrangeas provide generous, pillowy blue mounds that anchor the composition. Sprigs of cream-tinged spray roses peek through, their buds catching a hint of scent in the air, while budding pink spray roses add texture and a playful rhythm. Two calla lilies-brightly pink and trumpet-shaped-rise above the rest, one catching light near the upper-left quadrant, the other near the lower-right, giving vertical interest and a modern edge. The greens-dusty miller's silvery fronds and fresh leaves-trace the bouquet's perimeter, lending contemporary contrast to the warm pinks. The whole arrangement is densely packed into a rounded dome, suggesting abundance without heaviness, a versatile gift for weddings, anniversaries, birthdays, or new-baby celebrations. The backdrop is a crisp white, letting the tones do the talking, while the piece feels equally at home on a mantel, a dining table, or a reception desk. White City Florist sources fresh stems with care and offers reliable delivery across White City, Shepherd's Bush, and nearby areas, ensuring the recipient feels cherished the moment the box is opened.
SANTORINI DREAM
£119.00
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A joyful, expertly arranged posy dominated by three striking gerbera daisies in a vivid fuchsia shade, each with numerous layered petals and a strong dark centre that anchors the composition visually. Interlaced with these are several budding roses in a muted lavender-pink or dusty rose, their soft, velvety petals still gently unfurling to suggest freshness and tenderness. Sprigs of tiny purple statice, or limonium, punctuate the grouping with crunchy texture and a cooler violet note, while generous swathes of verdant foliage - the rounder, glossy leaves of salal with the cooler bluish hints of eucalyptus - provide depth and a pleasantly green scent. The bouquet is cocooned in a pale pink tissue inner wrap and a translucent fuchsia-pink cellophane outer layer that catches the light with a subtle gleam; the paper is folded and layered in neat, considered pleats by hand. The clear glass vase rim visible at the bottom signals immediate display-ready charm and a clean, contemporary silhouette. As a florist in White City I imagine setting this on a side table near Wood Lane or delivering it to a flat by Westfield, where its colours lift a room; the scent is soft and inviting, roses giving a gentle perfume while the gerberas lend a fresh, green undertone. Prepared with care by White City Florist and suitable for birthdays, anniversaries, or to say 'thank you', this bouquet is balanced, bright, and perfectly at home in local celebrations and quiet moments alike.
SORBET
£49.00
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A rounded, hand-tied bouquet of hydrangeas and foliage is shown in full view against a spotless white background, the kind of elegant, contemporary image you might see from a skilled florist in White City. Dominating the centre is a large, creamy white hydrangea head, its tightly packed, velvety petals creating a pillowy sphere that recalls soft clouds drifting over nearby Hammersmith Park. Clustered closely around this focal bloom are generous hydrangea heads in cool pastel blues and fresh lime greens, each cluster full and domed, with petals that gently overlap like layered silk. The sky-blue flowers sit mostly toward the upper left and right, bringing a sense of calm and open air, while the pale green hydrangeas are nestled around the lower portion and side, adding a crisp, garden-fresh energy that suggests early summer mornings. Lush foliage weaves through the blooms, ensuring the bouquet feels natural rather than rigid. Distinctive eucalyptus leaves in a muted, silvery green arc gracefully outward, their soft, rounded shapes and slightly dusty finish offering a gentle contrast to the richer colours of the hydrangea petals. Mixed among them are darker, shinier leaves, some with a slender, tapered shape that adds a subtle sense of movement and depth. The stems are left long and visible, gathered firmly and tied at the base, underscoring the bouquet's hand-crafted character and readiness for a vase on a table in a White City flat, perhaps overlooking the bustle of Wood Lane. The lighting is even and soft, bringing out delicate shadows in the ruffled petals and hinting at their velvety texture. This serene composition feels perfect for birthdays, new home celebrations, or simply sending a message of peace and renewal across West London.
MOONLIGHT PATH
£60.00
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Crafted in a White City workshop and presented against a pure white background, this hand-tied bouquet reads like an autumnal poem. Dominant crimson gerbera daisies, their broad petals circling deep centers, anchor the arrangement alongside velvety red roses that vary from tight buds to fully opened, romantic blossoms. Bright yellow spray chrysanthemums are sprinkled throughout, their clustered, sunlit faces introducing a lively, textured cheer that lifts the deeper tones. Coral and soft blush roses bring a subtle sweetness to the composition, while red-orange alstroemeria - delicate, often striped - adds a star-like intricacy and gentle motion between the larger blooms. The foliage is rich and diverse: glossy dark-green leaves create a saturated backdrop, lighter or variegated greens add airiness, and several sizable bronze and rust-coloured leaves, placed with care, underscore the seasonal narrative with a nod to fallen oak and maple. The stems are neatly gathered at the base, visible as a tidy green bundle that speaks to skilled hand-tying and freshness. Bathed in soft daylight, the petals appear almost luminous, the textures shifting from velvety rose layers to crisp autumn leaves; the overall scent conjures warm, earthy notes that suit a harvest celebration or a thoughtful seasonal delivery around White City and nearby Shepherd's Bush. As a simple centrepiece or a gift to mark Thanksgiving, this arrangement balances comfort, colour, and the tactile pleasure of autumn foliage.
FESTIVAL OF COLOURS
£54.50
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A softly lit studio image captures a luxurious bouquet of hydrangeas and greenery, the arrangement floating against a pure white background like a pastel cloud above the streets of White City. Dominating the scene are generous, rounded hydrangea heads in three harmonious shades: blush pink with a gentle, romantic glow; cool, sky blue reminiscent of clear days over Wormholt Park; and crisp, creamy white that brings brightness and clarity to the design. Each hydrangea globe is densely packed with tiny, four-petalled florets, creating a billowy, cushiony texture that seems almost weightless. Threaded gracefully between these larger blooms are sprigs of fine, airy filler flowers in vivid magenta or deep fuchsia, likely waxflower, dotting the bouquet with specks of intense colour and a suggestion of light, herbal fragrance. Encircling the hydrangeas is a generous collar of mixed foliage: broad, dark green leaves provide a rich, glossy backdrop, while smaller, paler leaves soften the outline and add a sense of movement. The stems are aligned and firmly bound at the base, confirming this as a true hand-tied design, ready to slip into a favourite vase in a White City townhouse or a modern apartment near Wood Lane station. The clean white setting focuses the eye entirely on the interplay of pastel tones and vivid greens, conveying freshness, calm, and refined celebration. This bouquet feels perfect for offering encouragement, welcoming a new baby, or sending a gentle thank-you, with every petal arranged to express quiet care and contemporary floral artistry.
FAIRYTALE BLISS
£60.00
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An intimate, painterly interpretation of a red rose domed arrangement, where two dozen crimson blooms rise from a pale cream round hatbox. The velvety petals are at their peak, tightly furled and glowing with depth, while dark green foliage threads through the heads like a quiet forest fringe. The dome is symmetrical, contemporary, and luxurious, each rose set to form a smooth, continuous surface that seems to glow from within. The hatbox itself, with its matte ivory finish, provides a soft, tactile counterpoint to the fiery hue of the roses. Light is gentle and even, caressing the edges of petals and leaving subtle shadows that trace the spirals and the container's circular lines. It feels both a gallery-piece and a heartfelt gift, ideal for expressing deep affection without loud fanfare. Created with a White City sensibility, this bouquet is available for same-day delivery across White City, Westfield London, Shepherd's Bush, and Notting Hill Gate, perfect for anniversaries, spontaneous romance, or a thoughtful bouquet to brighten a loved one's day. The scent of roses seems almost tangible in this image, a promise of fragrance that would fill a room the moment the box is opened. The arrangement speaks of craft and care, a testament to the skill of a local florist who knows how to translate emotion into form. A refined choice for modern lovers seeking elegance with a personal touch in West London.
ALL OF ME
£100.00
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A romantically luminous Florist Choice bouquet unfolds in soft, intimate tones, as if whispered into a moment of celebration. The bouquet blends pale blush pink garden roses with creamy white and pale lavender-grey roses, their layers opening to reveal delicate form and gentle scent. White anemones with their near-black centers anchor the composition, while blue eryngium thistles introduce a crisp, sculptural edge. The greens-eucalyptus-like foliage and touches of burgundy leaf-provide depth and a quiet, natural drama that elevates the arrangement. The central overlay bears Florist CHOICE ?200 in crisp white, pairing contemporary branding with timeless beauty. Light spills across the petals, highlighting velvety textures, the soft curves of the roses, and the architectural sparkle of the thistles. Placed against a softly blurred backdrop, perhaps a bright White City studio or a breezy garden terrace near Westfield London, the bouquet feels designed for an intimate wedding, a milestone anniversary, or a thoughtful gift delivered to nearby streets and homes. The design radiates warmth and trust, a handmade touch from a local florist who understands cadence, season, and sentiment, with same-day delivery available across White City and surrounding districts through White City Florist.
FLORIST CHOICE £200
£200.00
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A lavish gathering of crimson red roses unfolds across this stately bouquet, crafted by experienced White City florists in homage to passion and elegance. Set sharply against a clean white background, the arrangement presents at least fifty impeccably fresh roses, each bloom swirling with delicately curled petals that transition from tightly coiled centers to open, sculptural whorls. The roses gather in a rich, rounded display, their velvety texture calling to mind the old-world romance of literary White City settings. Scattered throughout are glistening emerald leaves, glossy and bold, entwined with the flowers and creating subtle visual valleys that bring depth and vibrancy. Below, the bound stems are secured with a generous red satin ribbon-a hand-tied, multi-looped bow whose elegant streamers fall gracefully, echoing the confident sweep of Shepherd's Bush Market's lively atmosphere. Illuminated by gentle daylight, the bouquet's dramatic reds glow, shifting from garnet to ruby with every nuance of the arrangement. Imagining the scent-intoxicating, sweet, and classic-you feel drawn to the emotional resonance of celebratory occasions: anniversaries, romantic declarations, or significant life milestones celebrated across White City's vibrant streets. Every detail tells of a painstaking balance and artistry that infuses meaning and sincerity, making this bouquet a favourite choice for gift-giving and moments of heartfelt connection throughout the local community.
RED EXUBERANCE
£299.00
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This hand-tied bouquet, shown against a clear white backdrop, feels like it has just been lifted from the counter of a busy White City flower shop on a Saturday morning. At its heart, generous roses bloom in warm tones of peach, apricot, and salmon, their petals soft and velvety, unfurling layer by layer from lighter, almost creamy rims into richer, glowing centres. Alternating with the roses are Gerbera daisies in deep magenta and burgundy, their fine, radiating petals and lighter central disks giving a sense of joyful energy and crisp detail. Near the upper side of the composition, a dramatic King Protea stands out, its robust bracts arranged like an artichoke and coloured in maroon, rusty red, and muted blush-pink tips, bringing an exotic, sculptural quality that instantly draws the eye. Bright lime-green Santini chrysanthemums are scattered throughout, their tiny, rounded blooms forming neat pom-poms that punctuate the arrangement with zesty, refreshing highlights. The bouquet is wrapped in a lush collar of foliage: broad, glossy leaves offer a deep green foundation; narrow, sword-like blades break the outline with lifted lines; and airy sprigs of eucalyptus, with rounded, silvery-green leaves, weave gently between flowers, much like the soft rustle of trees edging Wormwood Scrubs on a breezy day. The stems below are tidily aligned and bound, clearly hand-crafted and ready for same-day delivery across White City and neighbouring Shepherd's Bush. The overall impression is one of abundant colour, texture, and contemporary style, perfect for celebrations, thank-you gestures, or brightening an apartment overlooking the bustle of Westfield and beyond.
RADIANT GEM
£50.00
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Seen in bright, even light against a stark white background, this hand-tied bouquet offers a rich study in colour and texture that a White City florist would describe with pride. The showpiece is a large, lime-green hydrangea at the centre whose dense clusters of tiny petals create a soft, cloud-like mass. Nestled around it are blush and cream roses, their gentle unfurling petals bringing a romantic, tender mood, contrasted by deeper red roses that ground the arrangement with traditional elegance. Coral-pink carnations, their ruffled edges and lively tones, bring warmth and a tactile, plush quality, while metallic blue-grey Eryngium thistles introduce an almost sculptural element-spiky, starry, and modern against the softer blooms. Silvery eucalyptus leaves spill through the bouquet, lending a subtle, aromatic note and a contemporary, muted green that complements the vivid hydrangea. Slender blades of bright green foliage extend upward and outward, adding height and a breezy sense of movement. The stems are bound with natural twine so the green, freshly cut stalks remain visible, a testament to hand-assembly and fresh delivery across White City and nearby Shepherd's Bush. In scent, texture and sight this bouquet feels both sophisticated and approachable-a thoughtful gift or centrepiece that reflects neighbourhood sensibilities from Wood Lane to Wormwood Scrubs.
WILD AT HEART
£59.00
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An ethereal, overhead close-up of a curated bouquet, painted in blush and cream and captured in soft, natural light that lends the petals an almost luminous softness. At the heart of the arrangement sit fully bloomed roses-blush pink, creamy white, and gentle peach-each petal unfurling with a quiet, tactile grace; interspersed are cooler, muted lavender roses that add a subtle shadowed depth. Tiny clusters of pale pink and white filler flowers, likely waxflower or sprigs of baby's breath, create a delicate mist around the larger blooms, while fluffy dried grasses and seed pods in warm cream and tan bring an airy, rustic texture that gives the bouquet volume and a whisper of countryside charm. Slender eucalyptus stems, their round, silvery-green leaves scattered through the composition, supply a fresh herbal scent and a clean, architectural sweep against the soft florals. Across the middle of the picture a semi-transparent white rectangle frames promotional text: the flowing script "Florist Choice" sits above a smaller sans-serif "CHOICE," and the price is clearly displayed as "?70" in bold white numerals. The image reads as a premium, hand-picked option-thoughtful, refined, and perfect for calming or congratulatory moments-evoking walks down Wood Lane or a sunny pause near Shepherd's Bush Market before sending a thoughtfully chosen bouquet to someone you love.
FLORIST CHOICE £70
£70.00
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A round Easter floral hatbox arrangement is captured in clear detail against a pristine white backdrop, its colours echoing the first bright days of spring in White City. The flowers are densely arranged into a smooth dome, giving a sense of abundance and careful craftsmanship. Front and centre, a single large pink Gerbera daisy holds pride of place, its soft, layered petals gently curving outward from a light green eye, like a welcoming smile. Around it gather clusters of sunny yellow chrysanthemums, their fine, radiating petals creating an almost feathery halo of brightness. Between these cheerful blooms, coral-orange carnations unfurl in soft, rippling layers, bringing both warmth and a tactile, ruffled texture. Deeper violet-purple lisianthus blooms add contrast and sophistication, their satin-like petals providing a cooling balance to the warmer tones. Fresh foliage spills subtly from beneath the flowers, with shades of mid to dark green, and occasional variegated leaves edged in pale cream, each leaf adding shape, structure, and a gentle sense of movement. The flowers sit snugly in a cylindrical pastel hatbox, coloured a delicate yellow-green that enhances the springtime theme without competing with the blossoms. Around the sides, small pastel Easter eggs in light blue, pink, and white are scattered like confetti, some decorated with tiny dots or stripes that add a playful, childlike charm. The overall effect is vibrant yet harmonious, a perfect seasonal gift to brighten a kitchen near Wood Lane, bring a touch of celebration to an office close to Westfield, or serve as a charming Easter centrepiece arranged by local hands.
SORRENTO SUNRISE
£67.00
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Nestled within a chic matte black hatbox, an abundant gathering of lush, velvety red roses forms a grand dome, their fiery petals glowing with a richness that instantly draws the eye. Crafted by florists who understand White City's quest for elegance, each bloom is placed with intention, creating a luxurious, overflowing display that echoes the district's cosmopolitan style. Some petals are softly curled, others gently opening, capturing that moment of anticipation before a confession of love. Wrapping the base, a sumptuous red satin ribbon circles the box, tied into a flawless bow at the centre front and adorned with a petite, sparkling jewel-a nod to the refined details you might find strolling through White City's fashionable boutiques. The arrangement sits in sharp focus against a crisp white background, elevating the sensual vibrancy of the roses and the sleek sophistication of their container. This bouquet embodies passion and exclusivity-an extraordinary gift for romantic celebrations or meaningful milestones, ready to deliver affection throughout White City and beyond. As you imagine the subtle scent mingling with the promise of unforgettable memories, this floral masterpiece stands as a statement of both devotion and refined taste.
SOMETHING SPECIAL
£250.00
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A softly glowing bouquet of pink and lavender flowers is pictured against a clean white backdrop, the kind of hand-tied arrangement you might see being wrapped in brown paper at a local White City studio before heading out for same-day delivery. At the centre sit two sumptuous domes of pale pink hydrangea, each one made up of dozens upon dozens of tiny, scalloped florets that give a plush, cushiony texture. Nestled close to them are light pink roses, some fully open with velvety petals curling back from their spiral cores, others still held in neat buds, suggesting the gentle unfolding of romance over time. Threaded throughout are graceful bell-shaped blooms in cool lavender and soft purple tones, likely campanula, their nodding heads adding movement and a slightly wild, garden-picked charm that feels at home along the residential streets near Westfield and Wood Lane. Deeper splashes of colour appear in the form of small fuchsia and dark pink filler flowers, which tuck into gaps and create a pointillist shimmer of intense colour. Lush green leaves cradle the blossoms, with slender, unopened buds hinting at freshness and recent cutting. The stems are gathered tightly at the base, cut cleanly and aligned, giving the bouquet a rounded, balanced silhouette. The lighting is even and bright, enhancing the natural colours without glare, as though the bouquet were resting by a sunny White City window. The overall effect is one of gentle celebration and affection, perfect for marking an anniversary, welcoming a new baby, or simply brightening someone's day nearby.
PINK CASHMERE
£59.00
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