CHEAP FLOWERS
A vibrant, rounded bouquet bursts forward against a flawless white backdrop, the kind of lively arrangement you might see prepared for same-day delivery across White City. At its heart are several striking bi-colour roses, each bloom moving from a sunny golden yellow centre into warm orange tones, with delicate hints of reddish-orange around the outer petals, suggesting both energy and comfort. Around these focal roses, a generous scattering of white daisy-style chrysanthemums brings lightness and clarity; their clean white petals circle bright, lime-green eyes that give the bouquet a modern, zesty twist. Threaded through the design are rich magenta and fuchsia chrysanthemums, their densely layered petals forming soft cushions of colour that contrast beautifully with the simpler daisy shapes. Their yellow-green centres subtly repeat the green tones, creating a visually cohesive palette. Deep green foliage, likely ruscus or similar leafy stems, breaks up the blooms and adds a natural frame, providing structure without overwhelming the flowers. The stems at the bottom are neatly gathered and visible, cut straight and tied as a classic hand-tied arrangement. The white background and even lighting ensure every curve of petal and shade of colour stands out clearly, from bright yellows and oranges to cool whites and jewel-toned pinks. The bouquet conveys a sense of cheerful celebration and heartfelt appreciation, the sort of floral gift perfect for brightening a new flat near Wood Lane, welcoming a new baby at home after a hospital visit, or sending warm wishes to colleagues and friends across the White City area.
BERRY BURST
£43.00
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Working as a florist in White City teaches you to listen to texture as much as colour, and this bouquet is a lesson in both. The composition centers on soft blush roses with velvety, cupped petals whose warm pinks sit beautifully against cool, dusty blue-green eucalyptus leaves. Interspersed among the larger rose heads are sprays of delicate white flowers - the tiny, branching blooms that give an airy, English-garden feel - and bright clusters of round white berries that catch the light like little beads. Slim green-and-white flower spikes peek from either side, providing graceful height, while small deeper pink or burgundy florets add shadow and richness between the larger forms. My fingers trace the imagined contrast here: the give and velvet of the rose petals, the slightly waxy firmness of the berries, the papery, silvered texture of eucalyptus. The stems are hand-tied with a cream ribbon, finished simply and lovingly, and photographed in gentle daylight that softens shadows and highlights the bouquet's nuanced tones. As a local florist I often prepare arrangements like this for neighbours around Wood Lane, near the Westfield shops, and for BBC staff moving into the area - bouquets that feel like quiet celebrations or consoling gifts. White City Florist pays attention to seasonal freshness and tactile arrangement; this bouquet reads as both elegant and approachable, ideal for milestone birthdays, thank-you gestures, or for welcoming the changing seasons into a White City home.
FLORIST CHOICE £50
£50.00
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A dense, meticulously shaped bouquet photographed on a pure white field, where bold magenta Gerbera daisies immediately draw the eye with their layered petals and dark, textured centres. Intermingled are creamy white roses unfurling in delicate, layered spirals; in some stems these are replaced by soft ivory Lisianthus whose ruffled throats give an airy, romantic contrast. Sprays of deep purple Alstroemeria (Peruvian lilies) thread through the composition, their narrow trumpets and speckled inner markings lending a lively, exotic detail that complements the Gerberas' cheer. Varied foliage - from broad glossy leaves to leaner, sword-like greens - creates volume and gentle movement, the leaves catching light to form a lively chiaroscuro that enhances depth. At the base, a faint rim of clear glass vase anchors the display, suggesting cool water and freshly trimmed stems. The lighting is bright and neutral, a studio-like clarity that makes colours sing: the magenta reads almost fuchsia against crisp cream and moody purple. This arrangement, crafted with the attentive hand of a local florist, feels suitable for celebratory occasions, thank-you gestures, or simply to brighten a flat near Wood Lane or a flat-share close to Westfield's quieter streets. Prepared for careful local delivery, it carries an approachable, upbeat energy while maintaining a considered, elegant finish - an ideal choice for someone seeking both joy and refinement in a single bouquet. White City Florist often arranges similar mixes for neighbours wanting a fresh, modern floral statement.
MESMERIZING HARMONY
£49.00
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A celebratory pregnancy bouquet stands out crisply against a white studio-style background, its colours and textures arranged with the care of an experienced White City florist. The first impression is of vibrant fuchsia gerbera daisies, their round, open faces and inky centres creating little bursts of joy among the petals. Around them, clusters of pale to mid-toned pink roses appear in different stages of bloom-some tightly furled like secrets yet to be told, others opening in gentle spirals-suggesting the unfolding journey of motherhood. Delicate sprays of small purple blooms, reminiscent of statice, slip between the larger flowers, their tiny star-shaped florets adding fine texture and cool contrast to the warm pink palette. Rich green foliage frames the bouquet, with a mix of slender, grass-like leaves and broader, satin-finished greens giving depth and a fresh, garden-picked feel, as if gathered after a morning walk near Wormholt Park or along the paths that wind through the White City Estate. The stems are wrapped in layers of pink tissue paper, from soft petal pink to more vivid rosy tones, creating a ruffled collar that feels both feminine and festive. Over this sits a clear, glossy cellophane layer, catching reflections and adding a subtle shimmer, like sunlight on shop windows near White City station. Propped prominently in front is a round foil balloon in bright pink, sprinkled with neat white polka dots and edged in a gentle scallop. In elegant white script, the balloon reads "Mum to Be!", with a sweet outlined heart embracing a smaller solid pink heart between the words, encapsulating affection and excitement. Together, the flowers and balloon communicate warmth, hope, and anticipation-an ideal gift for a baby shower, a maternity-ward visit at the local hospital, or a heartfelt surprise delivered across White City.
MUM TO BE
£60.00
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Practical yet poetic, this tall, hand-tied bunch celebrates white in layered textures and subtle movement-an arrangement I might prepare at White City Florist for a neighbour expecting a hopeful, understated gift. The dominant daisies, chrysanthemum heads with many narrow petals and sunny yellow centres, form a soft, jubilant ground of white that reads fresh even in direct light. Interspersed among them are elongated greenish lily buds, some with faint striping, which bring a refined vertical sweep and the suggestion of blooms to come; their unopened forms add an elegant promise to the bouquet's mood. Sprays of delicate gypsophila float between the larger flowers, giving a cloud-like softness that contrasts with the structured chrysanthemum faces. Rich dark foliage-broad glossy leaves and textured greenery-anchors the arrangement and heightens the crispness of the white tones. The wrapping is deliberately simple: an inner layer of natural brown kraft paper that introduces a hand-made, rustic note, finished with a protective clear cellophane that reflects soft studio light and keeps the stems secure. The gathered base is tied to form a stable hand-held stand. The fragrance is muted and clean, a fresh cut green scent with a whisper of floral sweetness, suited to both celebratory bouquets and more contemplative occasions. In White City, from Shepherd's Bush to the Television Centre area, this style reads as quietly contemporary-ideal for new babies, thoughtful thank-yous, or a gentle sympathy arrangement delivered across the local neighbourhood.
PURE ELEGANCE
£65.00
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A lush, rounded bouquet in joyful shades of yellow, white, and fuchsia rises confidently from a minimalist white square box, set against a seamless white backdrop that lets the colours take centre stage. The composition is dense and carefully balanced, with golden yellow chrysanthemums forming the heart of the display, their many soft petals layered like tiny sunbursts. Nestled among them are clusters of yellow spray roses, some in tight buds, others just starting to unfurl, suggesting movement and freshness as if they were picked that morning from a garden near Wormholt Park in White City. Crisp white flowers weave throughout: small daisy-style blooms with clear green centres, and fuller white chrysanthemums that add a gentle, cushion-like volume and a sense of calm. In contrast, rich fuchsia and magenta chrysanthemums, some blending into paler pink at the tips, provide dramatic accents that give the bouquet depth and a playful, modern twist. Dark green, glossy foliage circles the base and peeks between the blooms, giving structure and a cool, leafy backdrop that makes the bright colours seem even more vivid. The white cube container has clean, contemporary lines, acting like a gallery plinth that spotlights the flowers and makes the whole design feel gift-ready without any extra wrapping. This image conveys the warmth of a carefully crafted floral arrangement, the sort a White City florist would send out for a birthday surprise, a get-well wish to someone recovering at home off Uxbridge Road, or as a cheerful pick-me-up on a grey London afternoon.
SPARKLING EYES
£50.00
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A full, dome-shaped bouquet of chrysanthemums in white, cream, and vivid lime green is shown against a spotless white backdrop, giving the entire design a sense of lightness and air. The dominant impression is of layered chrysanthemum heads, some large and fully open, others smaller sprays, all in tones of soft white and creamy off-white that create an almost cloud-like surface. Each bloom reveals many slender petals, radiating from delicate centres that shift from pale green to a muted yellow, adding quiet depth rather than strong contrast. Nestled among these gentle tones are lively lime green pompon chrysanthemums, perfectly round and densely textured, like tiny mossy cushions or sculpted buttons. Their fresh colour suggests new leaves in spring along the streets and gardens near Westfield and Shepherd's Bush Green, bringing a modern edge to the bouquet's traditional form. Dark, rich green foliage peeks through in places, its serrated leaves cradling the blooms and giving the arrangement a sense of structure, as though it could be lifted straight from a garden bed. The stems are gathered tightly by hand, their cut ends lined up cleanly at the base. A wide satin ribbon, dyed in a matching lime green, wraps around them and is tied into an elegant bow with several loops, shining softly under the light. The overall mood is tranquil but quietly joyful, like the gentle buzz of a weekend morning in White City, making this bouquet well suited for marking new beginnings, brightening a friend's home, or sending a thoughtful, refined gesture of support.
LIME ZEST
£50.00
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