Summer Collection
A dense, meticulously shaped bouquet photographed on a pure white field, where bold magenta Gerbera daisies immediately draw the eye with their layered petals and dark, textured centres. Intermingled are creamy white roses unfurling in delicate, layered spirals; in some stems these are replaced by soft ivory Lisianthus whose ruffled throats give an airy, romantic contrast. Sprays of deep purple Alstroemeria (Peruvian lilies) thread through the composition, their narrow trumpets and speckled inner markings lending a lively, exotic detail that complements the Gerberas' cheer. Varied foliage - from broad glossy leaves to leaner, sword-like greens - creates volume and gentle movement, the leaves catching light to form a lively chiaroscuro that enhances depth. At the base, a faint rim of clear glass vase anchors the display, suggesting cool water and freshly trimmed stems. The lighting is bright and neutral, a studio-like clarity that makes colours sing: the magenta reads almost fuchsia against crisp cream and moody purple. This arrangement, crafted with the attentive hand of a local florist, feels suitable for celebratory occasions, thank-you gestures, or simply to brighten a flat near Wood Lane or a flat-share close to Westfield's quieter streets. Prepared for careful local delivery, it carries an approachable, upbeat energy while maintaining a considered, elegant finish - an ideal choice for someone seeking both joy and refinement in a single bouquet. White City Florist often arranges similar mixes for neighbours wanting a fresh, modern floral statement.
MESMERIZING HARMONY
£49.00
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Arranged by the deft hands of a White City Florist, this bouquet is a luminous homage to gentle beauty and thoughtful presence. The pale blush gerberas and classic pink roses create a watercolor medley, their soft hues blending seamlessly in a dance of pastel light. Deep purple statice, with its papery texture and vibrant color, offers striking punctuation, recalling the bold blooms found around Wormholt Park in spring. Each bloom is set against a lush backdrop of cool, fresh foliage-leaves that emanate a subtle, green fragrance and cradle the blossoms as they unfurl. The composition, artfully poised in a transparent vase, invites a sense of airy abundance and optimism, much like an uplifting stroll through Wood Lane on a bright morning. Gentle sunlight enhances the roses' silken petals, beckoning closer inspection and quiet admiration. Whether given as a heartfelt gesture for a quick recovery or as a refined addition to a White City living room, this arrangement embodies the neighbourhood's spirit-fresh, joyful, and crafted with intention in every detail.
PINK DAZE
£49.00
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Brightening the scene with exuberant energy, a lush bouquet of freshly cut Gerbera daisies takes center stage, its expressive colours echoing the vibrancy of White City's bustling community. Each bloom showcases petals in radiant yellow, vivid orange, and luxurious magenta, their hues set off by dark velvet centers that anchor the composition. Carefully interspersed green leaves lend a cooling balance, reminiscent of leafy pathways in Hammersmith Park. The expertly arranged flowers gather in a clear, cylindrical glass vase, their stems visible beneath a layer of cool water that promises enduring freshness-much like arrangements prepared for White City Florist's doorstep deliveries. Enveloping the blossoms is a double wrap: an inner layer of softly crinkled cellophane provides protection and subtle shine, while earthy kraft paper on the outside gives a nod to local market traditions. Bound with textured brown twine, the bouquet evokes the tactile comfort of handcrafted gifts. From the twine, a small, elegant tag hangs - white with a single stylized rose and a few partially legible letters, hinting at artisan origins. The careful play of natural light heightens every colour, while shadows lend sculptural depth, suggesting early morning flower runs through Shepherd's Bush Market. This bouquet is perfectly suited for celebrations, thank-you gestures, or simply refreshing a Kensington flat, embodying the uplifting joy and generous spirit of White City.
SUNNY GARDEN
£49.00
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Vibrant and opulent, this hand-gathered bouquet of roses presents a warm, celebratory palette that reads like a love letter in colour. The rounded, tightly composed arrangement combines large, fully open hybrid tea roses with smaller clustered spray roses and delicate tight buds to create a pleasing interplay of scale and texture. Colours range from bright, cheerful yellow and soft creamy whites through layered shades of blush pink to brilliant fuchsia and bicoloured pink-and-white varieties, anchored by deep burgundy and romantic red accents. Glossy, deep-green foliage-ruscus or salal-threads between the blooms, providing structure and a verdant backdrop that lifts every hue. Stems are neatly bound and finished with a wide red satin ribbon tied into a handsome bow, its long tails cascading and reflecting the light; a small white gift tag featuring a stylised logo and the printed words 'Happy Holidays' is secured at the base. The petals look plush and silky, lightly dewy, and the bouquet gives off a fresh, slightly citrus-fresh fragrance that feels clean and uplifting. As a local florist serving White City and the Westfield area, White City Florist crafts this arrangement with neighbourhood sensibilities - ideal for anniversaries, birthdays, Mother's Day or a heartfelt congratulations. The overall impression is one of abundance, care and refined cheerfulness, a confident, colourful gesture designed to brighten a doorway or dining table and to be delivered with attention to timing and presentation across Wood Lane and Shepherd's Bush.
CRAZY IN LOVE
£69.00
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Imagine a bouquet arranged with the calm confidence of an experienced White City florist, photographed against a clean white backdrop that emphasizes texture and hue. Dominating the arrangement are several sumptuous deep pink roses, each bloom a layered bowl of velvety petals ranging from pale blush to concentrated fuchsia; their presence suggests a rounded, warm scent that lingers in the memory. Among them rise elegant white lily buds - some tightly closed and poised like small paper lanterns, others beginning to open into graceful trumpet shapes, showing pale green tips and the faintest hint of pollen at their centres. An abundance of fresh green foliage - large glossy leaves alongside delicate, lighter-green sprigs - creates a soft, living frame that lifts each blossom and lets the colours breathe. Small clusters of darker reddish-brown filler or bud clusters are threaded through the greens, giving the eye places to rest and deepening the composition. The clear glass vase, with a gently flared rim and tapered base, holds the stems in clear water; the stems read as neat, freshly cut lines beneath the surface. Light plays across the satin petals and wet glass, suggesting a bright, airy interior - perhaps a kitchen in a White City flat near Westfield where this arrangement would brighten a morning. This bouquet feels like a sincere, well-chosen gift: celebratory, reassuring, and handcrafted to last and unfold over several days.
CRUSH ON YOU
£65.00
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On a backdrop of pure white, a lavish floral bouquet commands attention with the finesse of an experienced White City florist. At its core, pale lavender roses rest gracefully, their petals opening gently as though touched by the soft morning air drifting across Hammersmith Park. Framing these central blooms, large, radiant Gerbera daisies in vivid fuchsia pink lift the spirit with their bold, cheerful faces, while clusters of deep magenta chrysanthemums lend richness, their compact petals providing layers of velvety intrigue. Wispy sprays of baby's breath float in between, the tiny white stars lending lightness, reminiscent of delicate spring clouds. Lush dark green foliage, gathered from gardens like those near South Africa Road, grounds the bouquet in nature's hue, while a distinctive crackled-glass vase reflects light with subtle artistry. Around its neck, a hand-tied strand of rustic raffia holds a blank white card, waiting for a personal note for someone in White City. The bouquet's overall effect is one of contemporary celebration mingled with quiet sentiment-a gift to mark birthdays or new beginnings, or simply to convey, 'I'm thinking of you,' in the warmest way, each flower reflecting the thoughtful touch of a local White City florist.
DAY BRIGHTENER
£55.00
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DEVOTION
DEVOTION
£57.00
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In this radiant, densely packed hand-tied bouquet every rose feels like a small love letter. Oversized roses in soft blush-pink and creamy white open fully to reveal layers of satiny petals, while brighter magenta-pink blooms and a few cool lavender roses add depth and a joyful pop of colour. Smaller spray roses - mostly creamy with subtle pale-yellow hints - are tucked in between, their clusters lending a lively, garden-like rhythm to the rounded shape. Glossy, dark-green leaves, likely ruscus or salal, are woven through the stems; their elongated, smooth surfaces provide crisp contrast and lift the blooms so each colour reads cleanly against the bright white background. The stems are gathered into a neat, sturdy hand-tie and finished with a generous baby-pink satin ribbon, its lustrous bow reflecting light and offering a soft, tactile counterpoint to the petals. In softer light the bouquet gives off a faint, fresh rose aroma with a green, leafy undertone - a scent that invites leaning in. Crafted for moments of affection and celebration, this arrangement carries a gentle, sincere tone suitable for Valentine's Day, Mother's Day, anniversaries, or a thoughtful birthday surprise. As a florist familiar with White City and the markets around Wood Lane and Westfield, I'd describe this as both elegant and comforting - a piece that looks composed in a studio photo yet feels right on a kitchen table or handed across a doorstep in the neighbourhood.
GLAMOUR
£67.00
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Captured in crisp studio light against a pristine white field, this bouquet centres on a single, fully open creamy-white Oriental lily whose smooth petals curve back to expose delicate pale-yellow stamens and a pale green pistil. Surrounding the central bloom, clusters of lime and soft-yellow lily buds give the arrangement a forward-moving swell, promising more blossoms to come. Placed among them, small, velvety red roses and rosebuds emerge like private notes-rich, passionate accents that puncture the composition with colour. The greenery is layered and textural: broad, dark-green leaves form the backbone while long, feathery palm fronds in a brighter emerald cascade outward, suggesting motion as if a gentle breeze has passed; rounded eucalyptus sprigs in silvery green settle between blooms to cool and soften the palette. Everything is held within a clear, cylindrical glass vase where the fresh green stems are visible beneath the water line, grounding the arrangement in natural simplicity. The white background heightens contrast and underscores a feeling of purity and celebration, and the imagined scent-powdery lilies mingling with warm rose-adds an invisible, emotive layer. From a florist's perspective, the balance of scale, the interplay of open flower and closed bud, and the mix of leaf shapes demonstrate careful technique and an eye for gesture. This piece would suit a range of moments, from romantic surprises to congratulatory gifts, and reads exactly as you might expect from a thoughtful bouquet prepared in a White City studio near Shepherd's Bush and Westfield.
INSPIRATION
£65.00
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A lush, two-dozen collection of pink roses is arranged into a richly rounded bouquet, its compact dome of blooms set in a clear glass vase and photographed against a clean white backdrop. Each rose shows a lovely gradient of colour: concentrated magenta or fuchsia tones at the tight central spirals that gradually soften to pale blush and sometimes creamy white at the petal edges. Dark, glossy leaves emerge between and beneath the blooms, introducing cool green contrast and texture, while the water-filled vase reveals the crisp, trimmed stems that hold the composition upright. The lighting is bright and impartial, allowing the satiny surface of the petals and the fine veining on each leaf to be appreciated in detail. This arrangement reads as an assured expression of affection - romantic yet restrained, suited to celebrations from birthdays to meaningful anniversaries. The scent suggested by the image is subtly sweet and green, the kind you might notice on an early morning walk past White City's market stalls or through the gardens by Westfield White City. Crafted with careful attention to proportion and freshness, it's the sort of bouquet a neighbour might send across the street or a local office might display in a reception near Wood Lane. For those seeking it locally, White City Florist regularly composes similar classic rose arrangements for same-day deliveries across the area, reflecting the considered taste of an experienced neighbourhood florist.
LOVE IN THE AIR
£64.00
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A striking hand-arranged bouquet of radiant pink oriental lilies sits in a clear glass vase against a crisp white background, composed to showcase each blossom's form and colour. The large, star-like flowers unfurl broad, silky petals in a spectrum from rosy magenta to soft blush, their edges sometimes fading to delicate pale pink or white while the throats glow chartreuse-yellow that blends into creamy tones. Dark, almost wine-coloured stamens stand prominently in each open bloom, dusted with golden pollen that hints at a full, fresh fragrance. Sprays of unopened and half-open buds - some with green-tipped sheaths and others kissed in deep fuchsia - thread through the bouquet, promising days of evolving beauty. Lush, deep-green lance leaves and sturdy stems provide an architectural counterpoint, visible through the vase's transparent sides, where neat cuts meet clear water. The controlled studio lighting highlights the lilies' waxy texture and creates gentle shadows that add depth, making the arrangement read as both modern and timeless. As a White City florist familiar with deliveries to Wood Lane, Westfield and the conservation-listed areas around BBC Television Centre, I note how this bouquet suits many occasions from birthdays and anniversaries to a thoughtful sympathy gift; its scent and form make it an ideal centrepiece for a calm living room or a bright reception desk. For customers browsing local options, White City Florist (whitecityflorist.co.uk) offers similarly styled lilies with care-packed handling for freshness and local delivery.
VIBRANT DELIGHT
£60.00
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Imagine strolling along South Africa Road, arms cradling this luscious bouquet as its warmth radiates against your chest. The texture of velvety red rose petals mingles with plump, deep crimson chrysanthemums, drawing the eye with their richness and promise. Apricot and peach-toned roses softly glow at the centre, their gentle light balancing the bouquet's fiery energy, recalling sunset light falling over Westfield's rooftops. Interspersed throughout, frothy clouds of gypsophila add a magical touch-each tiny bloom resembling the fleeting spring mists in Hammersmith Park. Robust stems rest in pure clear water, magnifying their freshness, while sprays of vibrant greenery anchor the arrangement in a sense of place and authenticity. The aroma is a graceful duet: green and invigorating with an undercurrent of softly sweet roses, faintly reminiscent of White City's thriving community gardens. Every bloom is meticulously chosen and expertly placed, producing a harmonious balance that brings the joyous energy of a White City celebration indoors. Perfect for transforming milestone birthdays, intimate family gatherings, or romantic moments, this bouquet uplifts and delights, carrying the subtle promise of renewal and togetherness in every detail.
WONDROUS BLOOMS
£50.00
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