White
BE MY HERO
BE MY HERO
£85.00
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Picture the sensation of fingertips grazing velvety petals in a rounded embrace: a luxurious, dome-shaped bloom cluster emerges from a cream hatbox, framed by two thin, dark bands that pick out the box's clean silhouette. Dominant roses show a soft ombré - coral-peach and apricot centers blending into blush pink and creamy ivory at the petal edges - while clusters of light-pink, ruffled carnations nestle between them, adding delicate texture and a full, plush profile. Narrow-leafed green sprigs punctuate the arrangement, their lively hue and crisp texture providing contrast and a breath of freshness that hints at a garden after rain. The flowers are tightly packed with an expert hand, each stem placed to create a rounded, almost cushion-like top where light plays across curved petals and gentle shadows deepen the depth of colour. The hatbox's matte finish and minimalist dark bands make the palette sing against a stark white background, emphasising the gradations of tone and the fine details of petal edges. There is an imagined soft, powdery perfume - a light sweetness that enhances the feeling of tenderness and celebration. This composition reads as both classic and contemporary: perfect for birthdays, anniversaries or to brighten someone's day, and well suited to urban gifting, for instance bringing a refined touch to a meal in Shepherd's Bush or a quiet delivery to a home near Wood Lane. The overall mood is elegant, fresh and thoughtfully made by a florist who values texture, colour harmony and the quiet emotion flowers can convey.
PINK POP
£72.00
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In this image, a sumptuous rose hatbox arrangement sits alone against a clean white backdrop, photographed from slightly above so the viewer can fully appreciate the rounded, overflowing dome of flowers. The container is a sleek black cylindrical hat box with a subtle red trim circling the base, its dark, matte surface providing a dramatic contrast to the vivid colours above. Rising from it is a tightly massed collection of roses that feels as rich and indulgent as a special evening out around White City, yet still soft and romantic. Deep red roses are scattered throughout, their velvety petals opening into generous spirals that suggest passion and commitment. Nestled amongst them are roses in airy blush pink, cheerful fuchsia, warm coral and peach, plus buttery cream and ivory that catch the light like satin. Clusters of lavender and muted purple roses weave cool tones through the composition, giving balance and a slightly whimsical touch. Some blooms are fully open, revealing their hearts, while others remain partially closed or in smaller spray form, adding layers of texture so the dome looks almost like a living tapestry. Fine threads of greenery, perhaps eucalyptus or ruscus, peep between the petals, offering glimpses of soft green that hint at the stems below and heighten the sense of freshness. The lighting is bright and even, revealing each curve and fold of petal without harsh shadows, much like daylight streaming into a nearby White City townhouse. This arrangement feels ideal for same-day delivery to mark an anniversary dinner, an elegant birthday surprise, or a heartfelt thank-you, its rich colours and careful craftsmanship speaking of thoughtfulness and local florist expertise.
SWEET LOVE
£97.00
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An abundant arrangement of roses and wintery foliage is presented front and centre on a crisp white backdrop, as if lit by soft daylight streaming into a White City townhouse. The composition is built around two key stars: rich, deep red roses with plush, velvety petals, and creamy white roses whose softly spiralled centres lend an air of quiet elegance. Between these larger blooms, fine clusters of tiny red filler flowers weave in and out, giving the impression of a delicate red mist wrapping the bouquet. Plump red hypericum berries punctuate the design, their rounded, lacquered surfaces adding both texture and a sense of festive occasion. Supporting this colourful canopy is a bed of greenery, including slender sprigs of eucalyptus with their gentle blue-green cast and more traditional dark green leaves that cradle the roses and help define their shape. The stems are clearly visible through a sleek, rectangular clear glass vase, the waterline emphasising freshness, much like a bouquet just set down after arriving via local delivery in White City. Around the vase, a green and white gingham ribbon wraps horizontally, its playful check pattern evoking relaxed kitchen tables and cosy neighbourhood cafés off Wood Lane. In the lower right corner, an orange circular label with bold white lettering clearly reads "VASE INCLUDED," indicating this is a complete, no-fuss gift, perfect for placing straight onto a desk, mantelpiece, or dining table. The entire scene feels celebratory but not overpowering, a versatile floral gift suited to birthdays, romantic milestones, or simple "thinking of you" moments for friends and family nearby.
QUEEN OF HEARTS
£75.00
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Set against a crisp white background, this sophisticated bouquet feels like a still life brought to life, every detail deliberately placed by a skilled White City florist. Dominating the composition are several dramatic Vanda orchids in a rich spectrum of purples, from royal violet to inky blue, their broad petals patterned with fine speckles that resemble an artist's stippled brushwork. Around these exotic stars, blush and soft pink roses weave a gentle story of romance, their petals layered and velvety, some only just beginning to unfurl while others are fully open, revealing spiralled hearts. Creamy ivory spray roses tuck into the gaps, adding fullness and a cloud-like softness. Tiny white blossoms, reminiscent of asters or miniature daisies, flutter throughout the bouquet, bringing a sense of lightness, while round white hypericum berries offer a smooth, polished texture, like scattered beads. Silvery dusty miller leaves with their soft, frosted look mingle with glossy deep green foliage, giving the design both cool-toned elegance and lush structure. At the base, the gathered stems are finished with a luminous silver-lilac ribbon, sheer and slightly iridescent, tying the colour palette together. The arrangement has a mood of thoughtful celebration, equally suited for a romantic gesture delivered to a home near Wood Lane, a Mother's Day surprise sent across White City, or a refined birthday gift for someone who loves contemporary floral design. The interplay of luxurious orchids, classic roses, and textured greenery makes this bouquet feel both indulgent and deeply personal.
VIOLET SKY
£115.00
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A generous bouquet of white roses stretches diagonally across a spotless white surface, creating an elegant, almost floating effect, as if the flowers are resting in a pool of soft light. At the lower left, a luxurious mass of blooms gathers tightly together, each rose a shade of creamy white with a subtle ivory glow tucked deep in the centre. Some flowers are still in firm, rounded bud, while others have begun to loosen and curl, showing the layered, velvety texture that makes roses such a beloved favourite. Along the outer petals, a faint green blush appears here and there, hinting at the freshness you'd expect from stems prepared the same day in a White City workshop. From the central cluster, long, straight stems extend towards the upper right, their deep green leaves overlapping in rich, natural layers. The foliage appears robust and glossy, with the occasional leaf showing a muted reddish edge, adding depth and realism, much like the changing tones you see around local gardens and balconies near Westfield and the surrounding terraces. The bright, even lighting captures every curve of each petal and the crisp line of each leaf vein, giving the arrangement a calm yet expressive presence. There is a gentle sense of stillness in the composition, as though the bouquet has just been set down before being wrapped for delivery across White City. It feels ideal for a bridal party preparing nearby, a peaceful condolence gift, or a simple, heartfelt gesture to mark a new chapter or quiet celebration at home.
WHITE ROSES SERVICE ARRANGEMENT
£90.00
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Set against a pure white backdrop, this carefully arranged bouquet appears as if it has just been lifted from the workbench of an experienced White City florist, every bloom placed with intention. Creamy white roses form the calm, elegant centre of the design, their petals tightly layered yet soft in appearance, giving off the impression of a delicate fragrance that would gently fill a living room near Wood Lane. Around them cluster deep magenta and fuchsia carnations, each head plush, frilled, and full of texture, bringing a rich contrast that makes the paler tones seem even brighter. Slender white alstroemeria stems weave through the roses and carnations, their petals lightly brushed with pinkish-red streaks and tipped with fine dark stamens, adding a refined, almost painterly detail when viewed up close. The greenery is lush and varied, with smooth, glossy leaves and a few softly variegated edges peeking out, creating volume and a sense of natural movement, as if a small garden had been gathered into the hand. The entire bundle is wrapped first in crisp white floral paper that frames the heads of the flowers in a neat, circular collar. Over this, a layer of translucent, softly crinkled purple cellophane adds sheen and depth, echoing the vibrant tones often seen around nearby Westfield London. At the base, a bright green satin ribbon is tied in a precise bow, its iridescent surface catching the light, with a small rectangular kraft-style gift tag hanging down, waiting for a short, heartfelt message. This bouquet radiates warmth and celebration, ideal for marking milestones, anniversaries, or welcoming a new neighbour in White City with a thoughtfully delivered floral surprise.
BLACKBERRY FUSION
£55.00
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Envision the gentle calm of a White City morning filtering through gauzy curtains, embodied in a freshly arranged mixed bouquet that radiates quiet elegance. At its heart, blushing peach-pink roses unfurl their petals like soft secrets, surrounded by sunlit peach gerberas whose open faces exude warmth and cheer akin to the spirit found along Wood Lane. Clusters of frothy white baby's breath hover like airy clouds, weaving through pure white chrysanthemums whose bright green centers hint at new beginnings in nearby communal gardens. Eucalyptus leaves, vivid and aromatic, are carefully interspersed by the caring florists of White City, their subtle notes grounding the pastel palette in the scent of fresh greenery after rain. All these elements are embraced by a classic, clear glass vase with gentle texture, its simplicity enhanced by a loop of natural twine tied round the neck-a humble nod to the artisanal touch found in the area's local flower shops. The attached white tag, neat and understated, rests lightly against the vase, a gentle reminder of a hand-delivered promise to homes near Wormwood Scrubs or Westfield. The arrangement's tranquil hues and inviting textures make it perfect for anniversaries, thoughtful gifts, or simply brightening a loved one's day, evoking the sense of serene connection that defines White City.
CANDY CRUSH
£55.00
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Imagine a bouquet arranged with the calm confidence of an experienced White City florist, photographed against a clean white backdrop that emphasizes texture and hue. Dominating the arrangement are several sumptuous deep pink roses, each bloom a layered bowl of velvety petals ranging from pale blush to concentrated fuchsia; their presence suggests a rounded, warm scent that lingers in the memory. Among them rise elegant white lily buds - some tightly closed and poised like small paper lanterns, others beginning to open into graceful trumpet shapes, showing pale green tips and the faintest hint of pollen at their centres. An abundance of fresh green foliage - large glossy leaves alongside delicate, lighter-green sprigs - creates a soft, living frame that lifts each blossom and lets the colours breathe. Small clusters of darker reddish-brown filler or bud clusters are threaded through the greens, giving the eye places to rest and deepening the composition. The clear glass vase, with a gently flared rim and tapered base, holds the stems in clear water; the stems read as neat, freshly cut lines beneath the surface. Light plays across the satin petals and wet glass, suggesting a bright, airy interior - perhaps a kitchen in a White City flat near Westfield where this arrangement would brighten a morning. This bouquet feels like a sincere, well-chosen gift: celebratory, reassuring, and handcrafted to last and unfold over several days.
CRUSH ON YOU
£65.00
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In this radiant, densely packed hand-tied bouquet every rose feels like a small love letter. Oversized roses in soft blush-pink and creamy white open fully to reveal layers of satiny petals, while brighter magenta-pink blooms and a few cool lavender roses add depth and a joyful pop of colour. Smaller spray roses - mostly creamy with subtle pale-yellow hints - are tucked in between, their clusters lending a lively, garden-like rhythm to the rounded shape. Glossy, dark-green leaves, likely ruscus or salal, are woven through the stems; their elongated, smooth surfaces provide crisp contrast and lift the blooms so each colour reads cleanly against the bright white background. The stems are gathered into a neat, sturdy hand-tie and finished with a generous baby-pink satin ribbon, its lustrous bow reflecting light and offering a soft, tactile counterpoint to the petals. In softer light the bouquet gives off a faint, fresh rose aroma with a green, leafy undertone - a scent that invites leaning in. Crafted for moments of affection and celebration, this arrangement carries a gentle, sincere tone suitable for Valentine's Day, Mother's Day, anniversaries, or a thoughtful birthday surprise. As a florist familiar with White City and the markets around Wood Lane and Westfield, I'd describe this as both elegant and comforting - a piece that looks composed in a studio photo yet feels right on a kitchen table or handed across a doorstep in the neighbourhood.
GLAMOUR
£67.00
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This bouquet tells a layered story of texture and scent: sleek, architectural calla lilies rise like small white sculptures, their smooth trumpets and soft yellow centres offering a calm, modern grace. Alongside them, a tall stalk of white stock unfurls into countless tiny blossoms, building delicate vertical volume that softens the arrangement's silhouette. The striking focal colour comes from deep magenta peonies - two sumptuous blooms fully open to reveal their velvety, ruffled interiors, and a compact bud on a slender stem that hints at unfolding beauty. A single creamy white rose nestles low among the stems, its classic, tight petals a gentle contrast to the peonies' drama. Wisps of baby's breath are threaded throughout, adding an airy cloudlike texture that makes each major bloom read as both distinct and part of a whole. Lush greenery - a mix of slim, feathery fronds and broader leaves - provides a fresh, garden-picked backdrop and enhances the colour contrast. The whole composition rests in a clear glass vase filled with water, the stems visible and neatly arranged, lending the piece a natural authenticity. Close your eyes and you can almost detect the soft, honeyed perfume of the peonies and the cool green breath of the callas. Perfect for intimate celebrations, congratulatory gifts, or a thoughtful anniversary present, this arrangement evokes warmth, quiet elegance, and the attentive hand of a local florist in White City.
HOPELESS ROMANTIC
£65.00
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Arranged with artistry and a true understanding of White City's vibrant yet gentle character, this stunning bouquet balances romance with sophistication. At its heart, ten radiant red roses bloom alongside ten pristine white counterparts, each one representing both passion and purity. The roses are exceptionally fresh, with petals so soft and finely furled they seem almost sculpted, their richness accentuated by an intricate bed of all-season greenery. Lush Ruscus provides boldness, while silvery eucalyptus and cream-tipped variegated leaves soften the transitions, much like the varied textures of nearby Shepherd's Bush Market's seasonal flowers. The bouquet is thoughtfully enveloped in delicate layers of blush-pink paper, adding a tender, celebratory accent that harmonizes beautifully with the rose hues. Light reflects gently off the translucent wrapping, casting a serene glow akin to early evening in White City. Purposefully crafted for occasions both grand and intimate-from birthdays to anniversaries or spontaneous notes of love-this composition merges local freshness with classic elegance. Every detail, from the arrangement's graceful dome shape to the subtle fragrance that drifts from its centre, speaks to the care and expertise of the White City floral tradition. The design is both a sensory and visual delight, inviting connection and evoking cherished moments within the West London community.
INFINITY
£79.00
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Captured in crisp studio light against a pristine white field, this bouquet centres on a single, fully open creamy-white Oriental lily whose smooth petals curve back to expose delicate pale-yellow stamens and a pale green pistil. Surrounding the central bloom, clusters of lime and soft-yellow lily buds give the arrangement a forward-moving swell, promising more blossoms to come. Placed among them, small, velvety red roses and rosebuds emerge like private notes-rich, passionate accents that puncture the composition with colour. The greenery is layered and textural: broad, dark-green leaves form the backbone while long, feathery palm fronds in a brighter emerald cascade outward, suggesting motion as if a gentle breeze has passed; rounded eucalyptus sprigs in silvery green settle between blooms to cool and soften the palette. Everything is held within a clear, cylindrical glass vase where the fresh green stems are visible beneath the water line, grounding the arrangement in natural simplicity. The white background heightens contrast and underscores a feeling of purity and celebration, and the imagined scent-powdery lilies mingling with warm rose-adds an invisible, emotive layer. From a florist's perspective, the balance of scale, the interplay of open flower and closed bud, and the mix of leaf shapes demonstrate careful technique and an eye for gesture. This piece would suit a range of moments, from romantic surprises to congratulatory gifts, and reads exactly as you might expect from a thoughtful bouquet prepared in a White City studio near Shepherd's Bush and Westfield.
INSPIRATION
£65.00
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A full, dome-shaped bouquet of chrysanthemums in white, cream, and vivid lime green is shown against a spotless white backdrop, giving the entire design a sense of lightness and air. The dominant impression is of layered chrysanthemum heads, some large and fully open, others smaller sprays, all in tones of soft white and creamy off-white that create an almost cloud-like surface. Each bloom reveals many slender petals, radiating from delicate centres that shift from pale green to a muted yellow, adding quiet depth rather than strong contrast. Nestled among these gentle tones are lively lime green pompon chrysanthemums, perfectly round and densely textured, like tiny mossy cushions or sculpted buttons. Their fresh colour suggests new leaves in spring along the streets and gardens near Westfield and Shepherd's Bush Green, bringing a modern edge to the bouquet's traditional form. Dark, rich green foliage peeks through in places, its serrated leaves cradling the blooms and giving the arrangement a sense of structure, as though it could be lifted straight from a garden bed. The stems are gathered tightly by hand, their cut ends lined up cleanly at the base. A wide satin ribbon, dyed in a matching lime green, wraps around them and is tied into an elegant bow with several loops, shining softly under the light. The overall mood is tranquil but quietly joyful, like the gentle buzz of a weekend morning in White City, making this bouquet well suited for marking new beginnings, brightening a friend's home, or sending a thoughtful, refined gesture of support.
LIME ZEST
£50.00
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In this image, a clear cylindrical glass vase holds an elegantly rounded bouquet that combines creamy white roses, lavender alstroemeria, and clouds of baby's breath, all bathed in soft natural light that diffuses across a pale, almost white background like a calm White City morning. The roses are classic in form, with petals that unfurl in perfect spirals, each bloom at that ideal stage where the centre is visible but still tenderly cupped, lending the arrangement a quietly romantic character. Around them, alstroemeria in shades of dusky lilac, muted purple, and soft mauve create a gentle contrast; some petals are streaked with slightly darker veins, adding subtle pattern and interest, while the buds, still wrapped in green, bring a sense of promise and progression. Between these larger flowers, tiny white gypsophila blossoms float like a fine lace, giving the bouquet a light, airy structure that keeps it from feeling heavy or dense. Deep green foliage forms a supportive nest, with glossy leaves arching outward and slimmer stems threading upwards to frame the blooms, hinting at the steady, practiced hands that arranged them. The stems inside the vase are clearly visible, arranged in a deliberate spiral and immersed in clear water, reinforcing the impression of freshness and professional care, as you might expect from a trusted neighbourhood florist serving homes near Westfield London and the streets off Uxbridge Road. The overall mood of the bouquet is serene and hopeful, the colour palette understated yet expressive, making it suitable for everything from sending thoughtful condolences to celebrating a quiet anniversary. It looks like the kind of floral design a White City family might place on a coffee table after receiving a same-day delivery, a gentle reminder that they are loved and remembered, without any need for bright or brash colours.
MAKE A WISH
£60.00
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Soft, velvety petals unfold in a striking harmony of creamy white and deep fuchsia, a bouquet that reads like a quiet, fragrant poem. Against a pristine white background the oriental lilies appear almost suspended-many fully open with their trumpet-like silhouettes and prominent stamens tipped with pale anthers, others still furled into tight, graceful buds that promise a slow, elegant unfolding over the coming days. The white blooms are warm and slightly cream-tinted with a hint of yellow-green at the throat, while the pink-to-magenta flowers show velvety surfaces and subtle lighter veins or creamy centres that catch the light. Rich, lance-shaped green leaves thread through the mass of blooms, their glossy texture creating a dark, structured backdrop that makes the lilies' colours feel more luminous. The arrangement sits in a simple clear glass vase; the transparency reveals trimmed green stems and clean water, a small but honest detail of professional care. The bright, even studio lighting highlights the petal texture-silk-like, slightly ruffled edges-and seems to carry a suggestion of the lilies' sweet, heady perfume into the room. This bouquet conveys quiet celebration, the kind of thoughtful gesture suitable for a mother, a close friend, or a bedside room that needs gentle beauty. As a florist who knows White City and the surrounding streets near Wood Lane and Shepherd's Bush, I picture it enlivening a kitchen table or arriving as a heartfelt delivery from a trusted neighbourhood shop.
MARVELOUS BLOOMS
£63.00
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There is a quiet, refined beauty to this hand-styled bouquet of pristine white roses and soft gypsophila resting in a clear glass vase against a luminous white backdrop. Roughly a dozen roses form the heart of the arrangement, each bloom revealing layered petals that fall open in stages-some with a creamy, closed cup, others showing a full, gentle blossom-so the eye moves naturally across their varying shapes. Interspersed throughout, clusters of baby's breath float like delicate white snow, their tiny blossoms lending an ethereal texture that contrasts with the roses' smooth, velvety faces. The foliage below-broad, glossy leaves in deep and lighter greens-provides a cooling, verdant base that accentuates the roses' soft white tones and anchors the overall silhouette. Through the transparency of the vase you can see the green stems and clear water, a small but important sign of the bouquet's freshness and care. Bathed in soft natural light, the arrangement suggests a peaceful domestic scene: a dining table in a White City flat, a bedside gesture of sympathy, or a centerpiece for a quiet anniversary dinner. The scent is faint and clean, more a suggestion than a presence, enhancing the impression of understated elegance. As a florist arranging for local delivery around Wood Lane and Shepherd's Bush, I would choose this composition when the intention is to convey purity, thoughtfulness, and steady, enduring affection.
MY ONLY
£70.00
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A graceful bouquet of creamy white roses and airy lavender statice stands proudly in a tall, clear glass cylinder vase, captured in soft daylight that feels like a calm morning in White City. The roses, around a dozen in number, are full and rounded yet not fully blown, each bloom showing gently cupped petals that spiral outwards in smooth layers. Their colour is a refined off-white, with a hint of ivory warmth that conveys understated luxury rather than stark brilliance. Nestled and woven between these larger blooms are plentiful sprays of lilac-toned statice, their tiny clustered flowers creating a cloud-like surround that diffuses the rigid structure of the roses. The contrast between the plush, velvety rose petals and the dry, papery texture of the statice gives the arrangement depth and visual interest without overwhelming the senses. Through the transparent vase, you can see the straight green stems arranged with care, fanning slightly at the base and disappearing into clear water that catches small highlights of light. The arrangement is set on a clean white surface, perhaps a kitchen island in a modern flat off Wood Lane, its simplicity echoing the bouquet's minimal palette. The background is softly out of focus, with hints of a bright interior and possibly a window or balcony doors, suggesting natural light rather than studio glare. The overall mood is gentle and composed, equally at home as a thoughtful condolence bouquet, an anniversary gift, or a quiet decorative piece for a relaxed brunch table. It evokes a sense of peace, like pausing for a deep breath during a busy day near the bustle of Westfield.
PEARL MEMORIES
£60.00
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Practical yet poetic, this tall, hand-tied bunch celebrates white in layered textures and subtle movement-an arrangement I might prepare at White City Florist for a neighbour expecting a hopeful, understated gift. The dominant daisies, chrysanthemum heads with many narrow petals and sunny yellow centres, form a soft, jubilant ground of white that reads fresh even in direct light. Interspersed among them are elongated greenish lily buds, some with faint striping, which bring a refined vertical sweep and the suggestion of blooms to come; their unopened forms add an elegant promise to the bouquet's mood. Sprays of delicate gypsophila float between the larger flowers, giving a cloud-like softness that contrasts with the structured chrysanthemum faces. Rich dark foliage-broad glossy leaves and textured greenery-anchors the arrangement and heightens the crispness of the white tones. The wrapping is deliberately simple: an inner layer of natural brown kraft paper that introduces a hand-made, rustic note, finished with a protective clear cellophane that reflects soft studio light and keeps the stems secure. The gathered base is tied to form a stable hand-held stand. The fragrance is muted and clean, a fresh cut green scent with a whisper of floral sweetness, suited to both celebratory bouquets and more contemplative occasions. In White City, from Shepherd's Bush to the Television Centre area, this style reads as quietly contemporary-ideal for new babies, thoughtful thank-yous, or a gentle sympathy arrangement delivered across the local neighbourhood.
PURE ELEGANCE
£65.00
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Nestled in a striking, heart-shaped matte black box, this lavish display of creamy white roses brings together the art of floristry with the heartfelt traditions of White City. The roses-each velvety, pristinely formed-vary from tight, youthful buds to blooms beginning to gently unfurl, their soft petals tinted with the faintest green at the base. The domed arrangement fills the box to overflowing, creating a sense of luxurious abundance, as though the blooms are spilling forth in a gesture of generosity and devotion. Wrapped around the base, a vivid scarlet satin ribbon gleams beneath the studio lights, tied in an impeccable bow with flowing tails that add a dynamic splash of colour and drama. The clean white background spotlights the interplay between the roses' creamy hues and the rich darkness of the hatbox, while the subtle fragrance that might linger evokes memories of strolls through White City's local parks and gardens. Suitable for romantic gestures, special anniversaries, or dignified occasions of remembrance, this floral gift speaks of sincerity, enduring affection, and refined taste-an emblem of sophisticated joy that any White City resident would treasure. Thoughtfully designed for modern celebrations, the arrangement seamlessly blends classic romance with urban elegance, capturing the spirit and attention to detail known throughout the local community.
SINCERE LOVE
£100.00
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A large, meticulously composed bouquet of snow-white lilies sits in a clear glass vase, its floral silhouette set crisply against an immaculate white background. Each lily displays multiple smooth, overlapping petals in brilliant white, some easing into a soft cream close to the throat where pale green pools suggest depth and warmth. From the heart of several open blooms, long, graceful stamens extend-pale greenish-yellow filaments topped with warm brown anthers-that provide a fine, organic punctuation against the petals' brightness. Deep green, elongated leaves weave through the arrangement, their glossy texture and pointed shapes offering a fresh, structural counterpoint that enhances the bouquet's abundant fullness. The stems, visible through the clean water in the vase, show careful preparation: neatly cut, straight, and pale green, they give the display a sense of vitality and propriety. Light plays across the glass with soft highlights, and the overall effect is one of calm sophistication-an arrangement suited to a refined dinner table, a congratulatory gift for new beginnings, or a composed floral tribute for moments of remembrance. The gentle scent of lilies seems almost audible from the description: a faintly sweet, reassuring fragrance that fills a room with quiet poise. For residents around White City and visitors to Westfield, this bouquet reads as a classic, versatile statement of care and elegance-ideal for welcoming, comforting, or simply elevating the atmosphere in a way only well-handled lilies can achieve.
STRIKING BEAUTY
£65.00
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Bathed in soft, natural White City light, this meticulously crafted bouquet radiates composed elegance-an ode to modern floral artistry shaped by local skill. Lush red roses provide a foundation of affectionate warmth, their sumptuous blooms balanced by crisp white gerbera daisies with bold brown centres that recall the inviting cafés along Uxbridge Road. Wisps of eucalyptus leaves arcs above the vivid blooms, their cool silver-green hues introducing a breath of calm. Pastel lisianthus, tinged with delicate mauve and arranged both open and in bud, offer a hint of gentle optimism, while clusters of downy white filler flowers evoke the serenity of West London's clouded skies. Artful framing by dark green, sculptural leaves lends structural grace, while the clear vase reveals the bouquet's green stems and the freshness held at their core. The scent is quietly invigorating, a mix of rose and fresh cut greenery, perfect for comforting a friend, welcoming a neighbour, or elevating a living space in the heart of White City. With every stem, the bouquet captures a sense of community, gentle celebration, and the enduring artistry of hands that know the local streets by heart.
VANITY FAIR
£50.00
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Elegant and brimming with local character, this White City bouquet is more than just flowers-it's a story told in vibrant petals and gentle textures. Resting in a clear, rounded vase, the bouquet is filled with carnations whose ruffled blooms-rich scarlet, pastel pink, and ivory white-form a captivating tapestry reminiscent of the community markets along Uxbridge Road. Wisps of snowy baby's breath weave through like the first signs of spring over Hammersmith Park, lending an airy brightness and softening the arrangement's lush volume. The bouquet is shaped masterfully into a harmonious sphere, each bloom placed with an expert's touch for balance and flow. Viewed from above, the carnations invite you to imagine their faint, sweet fragrance mingling with the gentle murmur of West London mornings. The clear glass reveals fresh green stems, sharply defined against clear water and a pure white backdrop, highlighting the immaculate presentation. Perfect for occasions when words fall short-whether celebrating a milestone at home in White City or sending gratitude to a friend-the bouquet radiates a sense of appreciation and enduring care. There's a tranquil luxury in its simplicity, echoing the spirit of White City's thoughtful residents and creative energy.
WARM WISHES
£55.00
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Presented in a clear glass vase with a subtle taper, this tall, refined arrangement is composed around a voluminous cluster of deep blue hydrangeas that anchor the design with velvety texture and saturated colour. Encircling that central mass are several creamy white roses, each petal unfolding in soft, tactile layers that feel almost warm to the eye. Rising with graceful authority above the bouquet are pristine white calla lilies, their smooth, trumpet-like forms adding a vertical silhouette and a lightly glossy surface that reflects studio light like fine porcelain. Slender spires of white snapdragons punctuate the upper reaches of the arrangement, their small florets bringing a whimsical lift and a sense of measured movement. Throughout, glossy dark green leaves - likely salal or lemon leaf - and light, lacy fern fronds similar to leatherleaf create depth and a natural, garden-fresh scent impression. The clear water and neatly gathered stems are visible through the glass, a deliberate florist touch that emphasizes freshness and restraint. This composition conveys calm dignity and refined elegance, appropriate for sympathy and remembrance, a considerate anniversary gift, or an elevated table centre. Prepared with neighbourhood sensibilities in mind, White City Florist often crafts arrangements like this for delivery across White City, Shepherds Bush Market, and nearby streets around Westfield, where clients ask for a serene, cool-toned bouquet that feels both contemporary and timeless.
YOU ARE EXQUISITE
£65.00
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A richly detailed rose bouquet stands in a clear glass vase against a spotless white backdrop, composed with the care of an experienced White City florist who knows how to balance romance and refinement. At the heart of the arrangement are numerous deep red and vivid scarlet roses, their petals dense and velvety, some cupped and newly opening, others fully blossomed into generous rosettes that convey warmth and intensity. Woven between these passionate tones are creamy white and soft ivory roses, with a few blooms kissed by barely-there blush-pink edges, adding whisper-soft transitions between light and dark. Tiny bright pink filler flowers, perhaps miniature carnations or similar delicate florets, are tucked into the gaps, their petite, clustered heads offering a playful contrast to the broad, smooth rose petals. Surrounding and threading through the flowers are airy sprays of blue-green eucalyptus, their signature rounded leaves slightly matte and silvery, suggesting a cool, calming scent that might drift through a White City apartment after a delivery from a local shop. Darker emerald foliage and paler silvery-green leaves provide structure at the base, allowing the bouquet to form a perfectly rounded, almost domed profile that looks both generous and carefully curated. The transparent glass vase, rounded at the bottom and gently tapering at the neck, shows off the straight green stems and clear water line, lending a clean, contemporary feel. Isolated against the white background, the colours seem to glow, creating an image that evokes intimate celebrations, heartfelt love notes, and elegant romantic dinners shared in homes along Wood Lane or near Westfield London.
CRAZY FOR YOU
£65.00
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Set against a clean white backdrop, this luxurious bouquet combines the calm purity of white Oriental lilies with the passionate depth of red roses, captured as though it has just been finished in a cosy White City studio near the arches by Wood Lane. The lilies dominate the composition, their large, trumpet-like blooms opening wide to reveal silky white petals and striking dark brown to almost purplish anthers, each stamen clearly defined and dusted with fine pollen. Some stems still hold tightly closed buds, their pale green casings tinged with cream, adding height and a sense of anticipation, as if the bouquet will slowly unfold over several days on a dining table or office reception. Threaded between these lilies are rich red rosebuds and partially open roses, their velvety petals swirling together to create small pockets of intense colour that contrast beautifully with the cool white of the lilies. A plentiful collar of foliage-deep green, glossy leaves mixed with slender, upright grass-like blades-surrounds the blooms and gives the bouquet its full, sculptural shape, reminiscent of the well-kept greenery around Hammersmith Park or the tree-lined streets close to the BBC buildings. Everything is gathered into a voluminous wrapping of bright, shiny pink cellophane, semi-transparent and slightly crinkled, forming soft waves that spill outwards and reflect the light. At the base, a slim lime-green ribbon is tied around the stems, its neat knot adding a refreshing accent and hinting at modern, playful design. The overall effect is one of romance, appreciation, and quiet luxury, ideal for same-day flower delivery in White City when you want to mark a birthday, anniversary, or heartfelt thank-you with something memorable.
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£65.00
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