Yellow
In this image, a sumptuous rose hatbox arrangement sits alone against a clean white backdrop, photographed from slightly above so the viewer can fully appreciate the rounded, overflowing dome of flowers. The container is a sleek black cylindrical hat box with a subtle red trim circling the base, its dark, matte surface providing a dramatic contrast to the vivid colours above. Rising from it is a tightly massed collection of roses that feels as rich and indulgent as a special evening out around White City, yet still soft and romantic. Deep red roses are scattered throughout, their velvety petals opening into generous spirals that suggest passion and commitment. Nestled amongst them are roses in airy blush pink, cheerful fuchsia, warm coral and peach, plus buttery cream and ivory that catch the light like satin. Clusters of lavender and muted purple roses weave cool tones through the composition, giving balance and a slightly whimsical touch. Some blooms are fully open, revealing their hearts, while others remain partially closed or in smaller spray form, adding layers of texture so the dome looks almost like a living tapestry. Fine threads of greenery, perhaps eucalyptus or ruscus, peep between the petals, offering glimpses of soft green that hint at the stems below and heighten the sense of freshness. The lighting is bright and even, revealing each curve and fold of petal without harsh shadows, much like daylight streaming into a nearby White City townhouse. This arrangement feels ideal for same-day delivery to mark an anniversary dinner, an elegant birthday surprise, or a heartfelt thank-you, its rich colours and careful craftsmanship speaking of thoughtfulness and local florist expertise.
SWEET LOVE
£97.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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In this elegant hatbox arrangement, the eye is first drawn to a dense dome of rich yellow roses, cupped closely together so that their ruffled petals seem to overlap like waves of sunlight. The blooms are at that perfect stage of openness where each centre is fully revealed, creating a lush, velvety texture that feels almost touchable. Nestled between these golden roses are dramatic accents of Leucadendron 'Safari Sunset', their elongated, tapered bracts coloured in deep burgundy and russet, fading subtly into olive green near the stems. These sculptural elements rise slightly above and between the roses, adding height, structure, and a hint of the unexpected, much like spotting a bold modern building tucked among the classic terraces near White City station. Supporting the flowers is a collar of dark, glossy foliage, possibly salal or camellia leaves, forming a neat, polished base that hides the mechanics and frames the blooms. From this base, fine strands of airy, needle-like greenery emerge, reminiscent of asparagus fern or soft pine, creating a delicate halo that spills just over the edge of the container. The flowers sit inside a round, charcoal black hatbox with a smooth, matte finish, banded at the top with a narrow strip of white lace that adds a romantic, handcrafted touch. The neutral background places all attention on the interplay of colour and texture: the sunny yellow, the rich burgundy, the deep green, and the crisp black. This arrangement would feel at home on a breakfast table in a flat near Westway, in a creative workspace off Wood Lane, or delivered as a joyful surprise to someone in White City needing a bright, modern gesture of gratitude or celebration.
BOX OF SUNSHINE
£115.00
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Vibrant and opulent, this hand-gathered bouquet of roses presents a warm, celebratory palette that reads like a love letter in colour. The rounded, tightly composed arrangement combines large, fully open hybrid tea roses with smaller clustered spray roses and delicate tight buds to create a pleasing interplay of scale and texture. Colours range from bright, cheerful yellow and soft creamy whites through layered shades of blush pink to brilliant fuchsia and bicoloured pink-and-white varieties, anchored by deep burgundy and romantic red accents. Glossy, deep-green foliage-ruscus or salal-threads between the blooms, providing structure and a verdant backdrop that lifts every hue. Stems are neatly bound and finished with a wide red satin ribbon tied into a handsome bow, its long tails cascading and reflecting the light; a small white gift tag featuring a stylised logo and the printed words 'Happy Holidays' is secured at the base. The petals look plush and silky, lightly dewy, and the bouquet gives off a fresh, slightly citrus-fresh fragrance that feels clean and uplifting. As a local florist serving White City and the Westfield area, White City Florist crafts this arrangement with neighbourhood sensibilities - ideal for anniversaries, birthdays, Mother's Day or a heartfelt congratulations. The overall impression is one of abundance, care and refined cheerfulness, a confident, colourful gesture designed to brighten a doorway or dining table and to be delivered with attention to timing and presentation across Wood Lane and Shepherd's Bush.
CRAZY IN LOVE
£69.00
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Crafted in a White City workshop and presented against a pure white background, this hand-tied bouquet reads like an autumnal poem. Dominant crimson gerbera daisies, their broad petals circling deep centers, anchor the arrangement alongside velvety red roses that vary from tight buds to fully opened, romantic blossoms. Bright yellow spray chrysanthemums are sprinkled throughout, their clustered, sunlit faces introducing a lively, textured cheer that lifts the deeper tones. Coral and soft blush roses bring a subtle sweetness to the composition, while red-orange alstroemeria - delicate, often striped - adds a star-like intricacy and gentle motion between the larger blooms. The foliage is rich and diverse: glossy dark-green leaves create a saturated backdrop, lighter or variegated greens add airiness, and several sizable bronze and rust-coloured leaves, placed with care, underscore the seasonal narrative with a nod to fallen oak and maple. The stems are neatly gathered at the base, visible as a tidy green bundle that speaks to skilled hand-tying and freshness. Bathed in soft daylight, the petals appear almost luminous, the textures shifting from velvety rose layers to crisp autumn leaves; the overall scent conjures warm, earthy notes that suit a harvest celebration or a thoughtful seasonal delivery around White City and nearby Shepherd's Bush. As a simple centrepiece or a gift to mark Thanksgiving, this arrangement balances comfort, colour, and the tactile pleasure of autumn foliage.
FESTIVAL OF COLOURS
£54.50
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A sun-drenched bouquet of sunflowers and white blooms is shown in sharp focus against a clean white studio background, so every petal and leaf seems to glow. At the centre, three large sunflowers command attention, their rounded, chocolate-brown centres densely seeded and framed with layers of rich yellow petals, reminiscent of the bright murals and lively streets around White City. Around them, creamy white roses are tucked in at different stages of bloom, some opening into generous spirals, others still cupped and modest, their smooth, satin-like petals adding a gentle, romantic note. Scattered in between are clusters of tiny white daisy-style flowers with yellow eyes-likely chamomile or feverfew-which sprinkle the arrangement with delicate movement and a sense of carefree countryside charm. Fine sprays of light, feathery greenery in vivid chartreuse and lime tones surround the central flowers, giving the bouquet an airy, almost weightless quality, as though it has just been gathered from a sunlit field near Hammersmith Park. Each stem is aligned and trimmed with care, brought together into a hand-tied bunch and finished with a simple lime-green fabric ribbon at the base that harmonises with the foliage and adds a neat, contemporary twist. The composition feels both rustic and sophisticated, ideal for lifting the mood of a modern flat near White City station or gracing a kitchen table after a weekend shop at the local market. It suggests warmth, gratitude, and well wishes, making this bouquet a fitting choice for birthdays, congratulations, or any moment when you want to send a little sunshine in floral form.
JOYFUL SUNRISE
£69.00
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Set against a clean white backdrop, this lush bouquet appears as if it has just been lifted from a worktable in a White City flower studio, every stem thoughtfully placed. At its heart, plump pink roses unfurl in gentle spirals, the petals soft and layered, suggesting affection and tenderness. They are ringed by cheerful yellow gerbera daisies, each bloom with a deep brown centre that draws the eye and adds a lively, sunny note reminiscent of bright market mornings near Shepherd's Bush. Shooting upwards through the design are striking columns of vivid blue delphinium, their multiple florets creating cool-toned height and giving the arrangement a sense of movement and depth. Around these star blooms, a wealth of greenery fills the spaces: light, feathery fern fronds that soften the outline, dense clusters of bright green filler that add body and texture, and broad, shiny dark leaves that act like a natural frame. At the lower edge of the flower heads, smooth, curved tropical leaves are wrapped into a neat collar, some subtly striped in paler green, lending a modern, polished finish. The exposed stems are straight and freshly cut, bundled together and wrapped in a soft cream or pale green material, secured with a modest bow that keeps the focus on the flowers themselves. The overall mood is one of fresh celebration and easy elegance, the sort of mixed bouquet a White City local might send for a birthday, a thank-you, or to bring a burst of colour and gentle fragrance into a flat overlooking the nearby Television Centre.
NATURAL POETRY
£60.00
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SUNLIT BEAUTY
SUNLIT BEAUTY
£110.00
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In a modern, airy White City kitchen or living room, this exuberant arrangement radiates with the intense warmth of sunflowers, their dark, textured centers and golden petals recalling open fields touched by autumn's first light. Next to the sunflowers, buttery yellow garden roses swirl open in tight, spiraling rosettes, their soft fragrance gently mingling with crisp morning air. Scarlet hypericum berries cluster throughout, like festive sparks woven between the blooms, adding lively contrasts just as red-brick accents enliven the streets near White City station. Cascading fern fronds and airy solidago offer movement and delicate textures, their leafy arcs mirroring the gentle sway of the trees along Loftus Road. Subtle, minty eucalyptus leaves peek through with a silvery sheen, rounding out the wild, garden-fresh feel of the bouquet. The fishbowl vase's clarity allows the green stems-some thick and robust, others slender and twisting-to be seen fully, bathed in clean water that magnifies their natural beauty. The sculpture-like composition channels a sense of camaraderie and togetherness, perfectly suited for a celebratory dinner or to brighten a friend's day with same-day delivery from a local florist. There's a sense of joy and hope in this bouquet-crafted not just with flowers, but with the spirit and vibrancy unique to White City life.
SUNNY FIELDS
£70.00
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A luxurious cluster of approximately twelve yellow-and-orange roses fills the frame, arranged so the blooms sit closely together in a rounded, almost sculptural bouquet that feels both modern and timeless. Each rose is fully open, revealing concentric rings of velvety petals that start as bright, sunlit yellow in the centre and drift into deeper mandarin, tangerine, and soft red-orange tones toward the edges, like a series of tiny White City sunsets held in the hand. The petals curl gently outward in layered whorls, creating a sense of movement and depth, while their smooth surfaces catch the light with a subtle sheen that suggests absolute freshness. Nestled among the roses are pockets of rich, dark green foliage, the leaves firm and lightly veined, providing a cool contrast that frames the warm blossoms and evokes the leafy corners of nearby Wormholt Park. The stems are gathered tightly at the base, a tidy bundle of dark green rods cut to an even length, hinting at the careful craftsmanship of a local florist preparing the bouquet for delivery to homes and studios across White City and neighbouring Shepherd's Bush. The entire arrangement is set against a blank white background, giving it a clean, editorial feel and allowing the vivid colour transitions to stand out without distraction. The mood is hopeful and uplifting, like a bright morning on Wood Lane after rain, making this bouquet ideal for sending congratulations, marking an anniversary, or bringing a cheerful burst of colour into a minimalist apartment near Television Centre.
SUNRISE
£60.00
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A chic, round pastel pink hatbox, with a soft, matte finish that suggests velvet or fine suede, is filled to overflowing with a perfectly domed collection of yellow roses, creating a radiant focal point against a pure white background. The box stands upright and centred, its gentle blush tone providing a tender contrast to the vivid, sunshine hue of the blooms. Each rose is fresh and tightly formed, their velvety petals spiralling inwards in classic rose rosettes, while the outer petals curl slightly away, giving the surface a plush, quilted appearance. Small hints of deep green foliage slip between the blooms, offering just enough contrast to enhance the abundant yellow without distracting from it. The lighting is bright yet soft, flattening harsh shadows and allowing every petal edge and curve to be clearly defined. The overall mood is joyful and uplifting, like a burst of morning light over the terraces around White City and Wood Lane. This arrangement could easily be imagined arriving as a surprise flower delivery to an office near the BBC studios or a home just off Uxbridge Road, bringing with it the quiet scent and optimism of fresh roses. It feels perfectly suited to celebrating important milestones-birthdays, promotions, anniversaries-or to expressing gratitude and support to a close friend. The refined hatbox style speaks to contemporary floral design, while the classic yellow roses carry their traditional meanings of happiness, friendship, and encouragement, making this composition versatile yet unmistakably special.
TENDER FEELINGS
£100.00
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Presented on a pure white background, this exuberant bouquet feels like a burst of sunshine over White City, every colour carefully balanced by an experienced florist's hand. The composition is round and generous, densely packed without feeling heavy, as if the flowers are gently leaning into one another in relaxed conversation. Dominant yellow tones from classic roses and full-headed chrysanthemums bring an immediate feeling of warmth and optimism, their petals smooth to the touch and layered in tight spirals that gradually soften towards the edges. Woven between them, orange gerbera daisies and smaller orange daisy-style blooms add a lively citrus brightness, their neat, bold petals fanning out around dark, textural centres. To temper these fiery hues, rich purple lisianthus blooms appear like pockets of evening sky, their ruffled petals curling inward and outward in soft folds, joined by a few paler lavender buds that hint at blooms yet to fully unfurl. Lime-green button chrysanthemums punctuate the design with playful, spherical shapes, creating a crisp contrast against the warmer shades. Small clusters of shiny ruby-red hypericum berries are scattered throughout, giving a festive, slightly rustic touch, like tiny lanterns glowing among the flowers. The bouquet is framed by lush, dark green leaves and animated by slender, spiky grasses that reach upward, adding height and a sense of movement. Viewed as a whole, it feels bright, celebratory, and full of life, the kind of hand-tied arrangement you might have delivered across White City, from homes off Wood Lane to apartments near Television Centre, for a joyful birthday surprise, a heartfelt congratulations, or an uplifting "thinking of you" gesture.
TROPICAL SENSATION
£59.00
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