Purple
In this image, a sumptuous rose hatbox arrangement sits alone against a clean white backdrop, photographed from slightly above so the viewer can fully appreciate the rounded, overflowing dome of flowers. The container is a sleek black cylindrical hat box with a subtle red trim circling the base, its dark, matte surface providing a dramatic contrast to the vivid colours above. Rising from it is a tightly massed collection of roses that feels as rich and indulgent as a special evening out around White City, yet still soft and romantic. Deep red roses are scattered throughout, their velvety petals opening into generous spirals that suggest passion and commitment. Nestled amongst them are roses in airy blush pink, cheerful fuchsia, warm coral and peach, plus buttery cream and ivory that catch the light like satin. Clusters of lavender and muted purple roses weave cool tones through the composition, giving balance and a slightly whimsical touch. Some blooms are fully open, revealing their hearts, while others remain partially closed or in smaller spray form, adding layers of texture so the dome looks almost like a living tapestry. Fine threads of greenery, perhaps eucalyptus or ruscus, peep between the petals, offering glimpses of soft green that hint at the stems below and heighten the sense of freshness. The lighting is bright and even, revealing each curve and fold of petal without harsh shadows, much like daylight streaming into a nearby White City townhouse. This arrangement feels ideal for same-day delivery to mark an anniversary dinner, an elegant birthday surprise, or a heartfelt thank-you, its rich colours and careful craftsmanship speaking of thoughtfulness and local florist expertise.
SWEET LOVE
£97.00
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A vibrant, full bouquet in rich purples, oranges, and soft pinks is shown against a clean white background, the kind of striking design you might find gracing a stylish living room just off Wood Lane. Dominating the composition are several generous heads of Vanda orchids, their broad petals washed in velvety purple and etched with a delicate, netted speckle pattern that gives them an almost hand-painted look. Nestled around these tropical blooms are clusters of bright orange roses, each rose a tight swirl of petals that seem to glow from the centre, paired with pastel pink garden roses that range from small, rounded buds to gently opening rosettes. The pinks bring a tender, romantic note that balances the drama of the orchids. Rising gracefully above the rounded mass are elongated calla lilies in muted plum and mauve-lilac tones, their sleek, trumpet-shaped flowers curving elegantly upwards like brushstrokes in the air. Fine sprays of lavender-toned filler flowers weave through the arrangement, adding a dusting of texture and soft colour, while delicate green accent sprigs peek between the larger heads. The bouquet is anchored by lush greenery: slender, silvery eucalyptus leaves mingling with deeper, glossy green foliage to create depth and a cool, natural contrast to the hotter hues. The stems are visibly hand-tied at the base, cut clean and aligned, speaking of careful craftsmanship from a florist who knows how to balance form and colour. This design feels luxurious yet joyful, ideal for congratulating someone on a milestone in White City, celebrating a birthday near Television Centre, or simply bringing a burst of vivid, garden-inspired beauty into a modern home.
BALI DREAM
£95.00
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Set against a pure white backdrop, this abundant round bouquet appears almost to float, like a breath of spring drifting over the streets around Westfield and Wood Lane in White City. At its centre, lush light pink peonies are captured at peak bloom, their many layered, satin-soft petals unfolding in generous ruffles that suggest movement and depth. Around them, full heads of powder blue hydrangea create a cool, cloud-like cushion, each tiny floret catching the light and balancing the warmer tones. Threaded through this pastel harmony, deep violet-purple Vanda orchids introduce a rich, jewel-like intensity; their wide petals are marked with distinctive speckles, adding a sense of rare, exotic charm. Fuchsia pink calla lilies curl elegantly from the bouquet, their trumpet forms and gently flared tips guiding the eye in sweeping arcs, giving the design a modern, architectural rhythm. Delicate blush pink spray roses sit between these statement blooms, their smaller buds and open flowers lending a romantic, storybook softness, like blossoms from a secret garden just off the Uxbridge Road. Framing everything is a mix of glossy dark green foliage and soft, silvery dusty miller, whose velvety leaves offer both texture and a cooling, muted green tone. The stems are left naturally long and neatly bound, clearly visible at the base to emphasize the hand-tied craftsmanship typical of an experienced White City florist. This bouquet feels gentle yet confident, perfect for bridal parties, engagement celebrations, or thoughtful flower deliveries to apartments and townhouses across the wider W12 neighbourhood.
COSTA DEL MAR
£114.00
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In this bright, uplifting scene, a carefully arranged bouquet stands in a clear glass vase, the kind of gift you might picture arriving at a flat near White City station or a cosy home off Du Cane Road. The flowers form a full, rounded shape, dominated by striking gerbera daisies in rich magenta and fuchsia tones, each bloom centred by a deep, shadowy disc that adds drama and depth. Interwoven among them are clusters of decorative chrysanthemums, whose petals blend deep purple with clean white tips, drawing the eye towards their sunny yellow centres. Nestled between these bolder colours sit creamy white roses, their petals layered tightly in classic spirals that bring a touch of timeless romance to the arrangement. Fine sprays of white baby's breath float around the main flowers like tiny stars, softening the overall look and adding a sense of lightness. Fresh green foliage is visible at the edges and between the blooms, framing the design and giving it a natural, garden-inspired character. The clear vase reveals straight, neatly trimmed stems submerged in clear water, while a rustic loop of natural twine encircles the neck, supporting a small white gift tag printed with a simple pink rose motif and green script-style writing. To the right, a heart-shaped foil balloon with a gleaming silver border adds an unmistakably celebratory mood, its white centre filled with colourful, patterned letters spelling "Love n' Hugs 24-7" in shades of pink, purple and blue. The softly blurred, white-toned background suggests a sunlit window or bright living space, evoking the feeling of a same-day flower delivery in White City sent to share affection, reassurance or a warm hug from afar.
LOVE AND HUGS
£65.00
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Set against a clean white backdrop, this carefully composed romantic gift set features a hand-tied bouquet in shades of cream, white, and rich purple, paired with a coordinating foil balloon. At the heart of the bouquet, plump creamy white roses, their petals tightly layered and almost velvety to the eye, create a sense of calm and classic romance. Deep magenta and burgundy carnations weave between them, their ruffled, densely packed blooms adding texture and drama, like a deep sunset over the rooftops of White City. Slender white alstroemeria, each inner petal traced with fine reddish-brown speckles, introduce a lighter, more intricate detail that softens the overall look. The flowers are supported by fresh green leaves and touches of variegated foliage, which bring a garden-like freshness reminiscent of a stroll near Hammersmith Park. The florist has wrapped the stems in a crisp layer of white paper, then surrounded the bouquet with a sheer, crinkled purple cellophane that rises above the blossoms, catching the light to create a soft, glowing border. A narrow lime-green satin ribbon is tied neatly around the base, forming a small bow and holding a simple light brown gift tag, waiting for a handwritten note before local delivery across White City. Just to the right, resting on the white surface, is a round metallic purple balloon with a scalloped edge, almost like a rosette. In its centre, on a lighter lavender circle, elegant script spells out "To Loving Partners" in pink, while a small rainbow holographic emblem on the lower side hints at its shimmering finish. The combination of flowers and balloon feels intimate yet celebratory, perfectly suited to anniversaries, Valentine's gestures, or any day you wish to honour a cherished partnership close to home.
LOVING PARTNERS BOUQUET
£67.00
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MIDNIGHT RUSH
MIDNIGHT RUSH
£105.00
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Set against a bright white backdrop, this opulent bouquet appears almost to glow, as if just lifted from a cool florist's workbench in White City. Large, fully opened pink peonies anchor the design, their layered, velvety petals billowing outward in lush, rounded forms that speak of romance and generosity. Woven through their softness are dramatic Vanda orchids in rich purple and bold magenta, each flat petal patterned with intricate, net-like veining that looks delicately hand-painted. Around these statement flowers cluster smaller blush and peach spray roses, some shyly closed and others half open, alongside a few creamy white roses that offer a gentle, luminous contrast. Tiny, star-like white filler blooms, similar to miniature chrysanthemums, flicker between the larger flowers, adding sparkle and dimension. A collar of glossy, deep green foliage surrounds the bouquet, with various leaf shapes and tones giving depth and a sense of freshness, like the greenery you'd see along the paths of Wormholt Park after rain. The stems are pulled together tightly at the base and finished with a neat purple ribbon, sometimes overlaid with a touch of sheer mesh, signalling a beautifully crafted, hand-tied arrangement ready to present. The colours move gracefully from fuchsia and indigo violet to soft pinks and ivory whites, creating a look that feels both modern and timeless, perfect for marking a milestone birthday, a new baby arrival, or an elegant thank-you delivered to homes and offices around Westfield and the wider White City area.
MOONLIGHT DANCE
£115.00
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SANTORINI DREAM
SANTORINI DREAM
£119.00
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A sumptuous round bouquet is photographed against a pure white backdrop, the stark setting making its dreamy pinks and blues glow with gentle intensity. Clusters of sky-blue hydrangeas dominate the base, billowing like soft clouds across the centre of the design. Interlaced with them are generous, full-blown peonies in layered shades of blush and warm pink, their ruffled petals capturing the feeling of early summer in London parks after a shower. Elegant calla lilies in tones of magenta and coral-pink rise above and between the peonies, their smooth, trumpet-shaped blooms arching gracefully and adding a modern, architectural contrast to the frillier textures. Tiny spray roses in pale shell-pink and a few creamy yellow roses peek through the larger blossoms, creating points of delicate light and drawing the eye deeper into the bouquet. Soft, silvery dusty miller leaves, with their velvety surface, nestle against richer green foliage, giving the whole piece a cool, sophisticated edge while still feeling abundantly fresh. The stems are visible at the base, tightly bound in a classic hand-tied style, ready to be carried along Uxbridge Road or delivered to a cosy flat near White City tube. The composition feels both joyful and serene, like a celebration caught in bloom, perfect for anniversaries, baby showers, or simply surprising someone in White City with flowers that look and feel as if they were gathered at the height of spring.
SUGAR VELVET
£110.00
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Set against a clean white backdrop, this hand-tied bouquet feels like a concentrated burst of colour from a well-tended West London garden. The eye is first drawn to the dramatic Vanda orchids, their magenta-purple petals richly saturated and patterned with delicate white veining, almost like fine lace laid over silk. Nestled beneath and around them are lush clusters of sky-blue hydrangeas, forming a domed cushion of soft texture; each rounded head is made up of myriad tiny blossoms that blend into a soothing, cloudlike mass of blue. Threaded throughout, roses in dual personalities bring warmth and depth: some glow in cheerful peach-orange, their petals spiralling outward in playful curls, while others present as refined dusty lavender or mauve, lending a gentle, romantic calm. Deeper blue accent flowers, similar to spiky delphiniums, emerge here and there, introducing touches of height and a cooler, inky blue that enriches the palette. Surrounding everything, broad, glossy green leaves frame the blooms and give structure, their smooth surfaces catching the light and emphasising the freshness of the stems. At the base, the green stems are clearly visible, tightly bound to show this is a hand-crafted bouquet, not a mass-produced piece. The composition is full and rounded, avoiding harsh lines in favour of a plush, welcoming shape. This bouquet would look perfectly at home on a dining table in a White City townhouse off Wood Lane, or as an elegant celebratory gift delivered to a new flat near Shepherd's Bush, radiating a feeling of thoughtful indulgence and quiet celebration.
SUNSET COLADA
£105.00
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Set against a crisp white background, this sophisticated bouquet feels like a still life brought to life, every detail deliberately placed by a skilled White City florist. Dominating the composition are several dramatic Vanda orchids in a rich spectrum of purples, from royal violet to inky blue, their broad petals patterned with fine speckles that resemble an artist's stippled brushwork. Around these exotic stars, blush and soft pink roses weave a gentle story of romance, their petals layered and velvety, some only just beginning to unfurl while others are fully open, revealing spiralled hearts. Creamy ivory spray roses tuck into the gaps, adding fullness and a cloud-like softness. Tiny white blossoms, reminiscent of asters or miniature daisies, flutter throughout the bouquet, bringing a sense of lightness, while round white hypericum berries offer a smooth, polished texture, like scattered beads. Silvery dusty miller leaves with their soft, frosted look mingle with glossy deep green foliage, giving the design both cool-toned elegance and lush structure. At the base, the gathered stems are finished with a luminous silver-lilac ribbon, sheer and slightly iridescent, tying the colour palette together. The arrangement has a mood of thoughtful celebration, equally suited for a romantic gesture delivered to a home near Wood Lane, a Mother's Day surprise sent across White City, or a refined birthday gift for someone who loves contemporary floral design. The interplay of luxurious orchids, classic roses, and textured greenery makes this bouquet feel both indulgent and deeply personal.
VIOLET SKY
£115.00
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Set against a pure white backdrop, this carefully arranged bouquet appears as if it has just been lifted from the workbench of an experienced White City florist, every bloom placed with intention. Creamy white roses form the calm, elegant centre of the design, their petals tightly layered yet soft in appearance, giving off the impression of a delicate fragrance that would gently fill a living room near Wood Lane. Around them cluster deep magenta and fuchsia carnations, each head plush, frilled, and full of texture, bringing a rich contrast that makes the paler tones seem even brighter. Slender white alstroemeria stems weave through the roses and carnations, their petals lightly brushed with pinkish-red streaks and tipped with fine dark stamens, adding a refined, almost painterly detail when viewed up close. The greenery is lush and varied, with smooth, glossy leaves and a few softly variegated edges peeking out, creating volume and a sense of natural movement, as if a small garden had been gathered into the hand. The entire bundle is wrapped first in crisp white floral paper that frames the heads of the flowers in a neat, circular collar. Over this, a layer of translucent, softly crinkled purple cellophane adds sheen and depth, echoing the vibrant tones often seen around nearby Westfield London. At the base, a bright green satin ribbon is tied in a precise bow, its iridescent surface catching the light, with a small rectangular kraft-style gift tag hanging down, waiting for a short, heartfelt message. This bouquet radiates warmth and celebration, ideal for marking milestones, anniversaries, or welcoming a new neighbour in White City with a thoughtfully delivered floral surprise.
BLACKBERRY FUSION
£55.00
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On a backdrop of pure white, a lavish floral bouquet commands attention with the finesse of an experienced White City florist. At its core, pale lavender roses rest gracefully, their petals opening gently as though touched by the soft morning air drifting across Hammersmith Park. Framing these central blooms, large, radiant Gerbera daisies in vivid fuchsia pink lift the spirit with their bold, cheerful faces, while clusters of deep magenta chrysanthemums lend richness, their compact petals providing layers of velvety intrigue. Wispy sprays of baby's breath float in between, the tiny white stars lending lightness, reminiscent of delicate spring clouds. Lush dark green foliage, gathered from gardens like those near South Africa Road, grounds the bouquet in nature's hue, while a distinctive crackled-glass vase reflects light with subtle artistry. Around its neck, a hand-tied strand of rustic raffia holds a blank white card, waiting for a personal note for someone in White City. The bouquet's overall effect is one of contemporary celebration mingled with quiet sentiment-a gift to mark birthdays or new beginnings, or simply to convey, 'I'm thinking of you,' in the warmest way, each flower reflecting the thoughtful touch of a local White City florist.
DAY BRIGHTENER
£55.00
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DEVOTION
DEVOTION
£57.00
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EVERLASTING LOVE
EVERLASTING LOVE
£110.00
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This bouquet tells a layered story of texture and scent: sleek, architectural calla lilies rise like small white sculptures, their smooth trumpets and soft yellow centres offering a calm, modern grace. Alongside them, a tall stalk of white stock unfurls into countless tiny blossoms, building delicate vertical volume that softens the arrangement's silhouette. The striking focal colour comes from deep magenta peonies - two sumptuous blooms fully open to reveal their velvety, ruffled interiors, and a compact bud on a slender stem that hints at unfolding beauty. A single creamy white rose nestles low among the stems, its classic, tight petals a gentle contrast to the peonies' drama. Wisps of baby's breath are threaded throughout, adding an airy cloudlike texture that makes each major bloom read as both distinct and part of a whole. Lush greenery - a mix of slim, feathery fronds and broader leaves - provides a fresh, garden-picked backdrop and enhances the colour contrast. The whole composition rests in a clear glass vase filled with water, the stems visible and neatly arranged, lending the piece a natural authenticity. Close your eyes and you can almost detect the soft, honeyed perfume of the peonies and the cool green breath of the callas. Perfect for intimate celebrations, congratulatory gifts, or a thoughtful anniversary present, this arrangement evokes warmth, quiet elegance, and the attentive hand of a local florist in White City.
HOPELESS ROMANTIC
£65.00
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This dense, rounded bouquet pairs velvety red roses with gentle lavender companions in a union of passion and poise - a composition I'd suggest for an intimate celebration or as a soothing 'thinking of you' gift for someone near Wood Lane. The crimson and burgundy blooms are fully open, their layered petals showing the soft, satiny texture that roses are known for, while the lilac and dusty purple flowers bring a cool, calming counterpoint. Between the roses, sprigs of deep green foliage - the kind of glossy leaves you'd see from Salal or Ruscus - tuck in to add structure and an evergreen sheen. Bright red-orange rose hips are dotted throughout like small suns, introducing a lively, rustic accent and a subtle crisp bite to the otherwise lush palette. The bouquet sits in a reflective mercury-effect glass vase: rounded at the base, narrowing slightly at the top, its antiqued silver finish shimmering as it picks up light. A length of natural twine or raffia is tied at the neck, giving a hand-finished feel, and a simple white tag with a tiny floral sketch hangs forward for a written message. Photographed against a pristine white backdrop, the arrangement's colours and textures are emphasised - the reds feel warm and immediate, the lavenders cool and comforting, and the greens steady. Imagine this on a dining table near the BBC Television Centre window, where morning light would deepen each tone - an arrangement that communicates warmth, care, and considered craftsmanship.
LOVE & PASSION
£65.00
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In this image, a clear cylindrical glass vase holds an elegantly rounded bouquet that combines creamy white roses, lavender alstroemeria, and clouds of baby's breath, all bathed in soft natural light that diffuses across a pale, almost white background like a calm White City morning. The roses are classic in form, with petals that unfurl in perfect spirals, each bloom at that ideal stage where the centre is visible but still tenderly cupped, lending the arrangement a quietly romantic character. Around them, alstroemeria in shades of dusky lilac, muted purple, and soft mauve create a gentle contrast; some petals are streaked with slightly darker veins, adding subtle pattern and interest, while the buds, still wrapped in green, bring a sense of promise and progression. Between these larger flowers, tiny white gypsophila blossoms float like a fine lace, giving the bouquet a light, airy structure that keeps it from feeling heavy or dense. Deep green foliage forms a supportive nest, with glossy leaves arching outward and slimmer stems threading upwards to frame the blooms, hinting at the steady, practiced hands that arranged them. The stems inside the vase are clearly visible, arranged in a deliberate spiral and immersed in clear water, reinforcing the impression of freshness and professional care, as you might expect from a trusted neighbourhood florist serving homes near Westfield London and the streets off Uxbridge Road. The overall mood of the bouquet is serene and hopeful, the colour palette understated yet expressive, making it suitable for everything from sending thoughtful condolences to celebrating a quiet anniversary. It looks like the kind of floral design a White City family might place on a coffee table after receiving a same-day delivery, a gentle reminder that they are loved and remembered, without any need for bright or brash colours.
MAKE A WISH
£60.00
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Soft, velvety petals unfold in a striking harmony of creamy white and deep fuchsia, a bouquet that reads like a quiet, fragrant poem. Against a pristine white background the oriental lilies appear almost suspended-many fully open with their trumpet-like silhouettes and prominent stamens tipped with pale anthers, others still furled into tight, graceful buds that promise a slow, elegant unfolding over the coming days. The white blooms are warm and slightly cream-tinted with a hint of yellow-green at the throat, while the pink-to-magenta flowers show velvety surfaces and subtle lighter veins or creamy centres that catch the light. Rich, lance-shaped green leaves thread through the mass of blooms, their glossy texture creating a dark, structured backdrop that makes the lilies' colours feel more luminous. The arrangement sits in a simple clear glass vase; the transparency reveals trimmed green stems and clean water, a small but honest detail of professional care. The bright, even studio lighting highlights the petal texture-silk-like, slightly ruffled edges-and seems to carry a suggestion of the lilies' sweet, heady perfume into the room. This bouquet conveys quiet celebration, the kind of thoughtful gesture suitable for a mother, a close friend, or a bedside room that needs gentle beauty. As a florist who knows White City and the surrounding streets near Wood Lane and Shepherd's Bush, I picture it enlivening a kitchen table or arriving as a heartfelt delivery from a trusted neighbourhood shop.
MARVELOUS BLOOMS
£63.00
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SUNLIT BEAUTY
SUNLIT BEAUTY
£110.00
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Resting amidst soft daylight, this lush bouquet conjures the subtle sophistication found in White City's leafy corners and bustling streets. At its heart lie grand hydrangea blooms, their overlapping petals painted in a tapestry of rich blue, violet, and gentle teal-mirror images of the area's serene communal gardens. Scattered amongst them, lavender and pale lilac roses offer a romantic dialogue with their gracefully curling petals, while creamy eustoma buds and lisianthus flowers lend brightness and an effortless, seasonal charm. Artful sprays of pink waxflower and wispy astilbe lend a carefree spirit reminiscent of summer strolls through Television Centre's urban greens, and frothy clusters of Queen Anne's lace add soft, intricate texture. The varying shapes and forms are anchored by glossy emerald foliage, each green leaf carefully placed to enhance the luminous vibrancy of the blossoms. Embracing the stems is a wide, lustrous purple satin ribbon, its sheen reflecting gentle light and connecting every cool-toned bloom in a palate that soothes and delights the senses. Designed with the refinement and warmth that define the White City community, this bouquet radiates joy, romance, and thoughtful celebration-perfect for gifting on a birthday, anniversary, or as an elegant centrepiece at home. Each flower is chosen for its freshness by local florists, ensuring your White City delivery arrives with the vivid beauty and comforting scent of London's best floral design.
TIMELESS VICTORIAN
£57.00
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Presented in a clear glass vase with a subtle taper, this tall, refined arrangement is composed around a voluminous cluster of deep blue hydrangeas that anchor the design with velvety texture and saturated colour. Encircling that central mass are several creamy white roses, each petal unfolding in soft, tactile layers that feel almost warm to the eye. Rising with graceful authority above the bouquet are pristine white calla lilies, their smooth, trumpet-like forms adding a vertical silhouette and a lightly glossy surface that reflects studio light like fine porcelain. Slender spires of white snapdragons punctuate the upper reaches of the arrangement, their small florets bringing a whimsical lift and a sense of measured movement. Throughout, glossy dark green leaves - likely salal or lemon leaf - and light, lacy fern fronds similar to leatherleaf create depth and a natural, garden-fresh scent impression. The clear water and neatly gathered stems are visible through the glass, a deliberate florist touch that emphasizes freshness and restraint. This composition conveys calm dignity and refined elegance, appropriate for sympathy and remembrance, a considerate anniversary gift, or an elevated table centre. Prepared with neighbourhood sensibilities in mind, White City Florist often crafts arrangements like this for delivery across White City, Shepherds Bush Market, and nearby streets around Westfield, where clients ask for a serene, cool-toned bouquet that feels both contemporary and timeless.
YOU ARE EXQUISITE
£65.00
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