BUDGET FLOWERS
This hand-tied bouquet, shown against a clear white backdrop, feels like it has just been lifted from the counter of a busy White City flower shop on a Saturday morning. At its heart, generous roses bloom in warm tones of peach, apricot, and salmon, their petals soft and velvety, unfurling layer by layer from lighter, almost creamy rims into richer, glowing centres. Alternating with the roses are Gerbera daisies in deep magenta and burgundy, their fine, radiating petals and lighter central disks giving a sense of joyful energy and crisp detail. Near the upper side of the composition, a dramatic King Protea stands out, its robust bracts arranged like an artichoke and coloured in maroon, rusty red, and muted blush-pink tips, bringing an exotic, sculptural quality that instantly draws the eye. Bright lime-green Santini chrysanthemums are scattered throughout, their tiny, rounded blooms forming neat pom-poms that punctuate the arrangement with zesty, refreshing highlights. The bouquet is wrapped in a lush collar of foliage: broad, glossy leaves offer a deep green foundation; narrow, sword-like blades break the outline with lifted lines; and airy sprigs of eucalyptus, with rounded, silvery-green leaves, weave gently between flowers, much like the soft rustle of trees edging Wormwood Scrubs on a breezy day. The stems below are tidily aligned and bound, clearly hand-crafted and ready for same-day delivery across White City and neighbouring Shepherd's Bush. The overall impression is one of abundant colour, texture, and contemporary style, perfect for celebrations, thank-you gestures, or brightening an apartment overlooking the bustle of Westfield and beyond.
RADIANT GEM
£50.00
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This image shows a refined white and green bouquet, photographed against a crisp white backdrop so that every bloom stands out with clarity, like soft daylight filtering over the terraces around White City. At the centre, generous cream and off-white roses are fully open, their layered petals curling back to reveal warm buttery hearts that suggest a gentle perfume and timeless elegance. Around them, ornamental kale heads form sculptural focal points: broad outer leaves in deep, leafy green wrap around tightly ruffled middles shaded from fresh lime to pale chartreuse, introducing a modern, kitchen-garden note. Fine clusters of white spray chrysanthemums and tiny daisy-style flowers weave between the larger blooms, their many small petals and subtle greenish centres bringing a mist of texture and movement, almost like light drizzle over Hammersmith Park. Slender stems of astrantia, with small, star-shaped, green-white blossoms, punctuate the design, adding an intricate, almost lace-like quality that rewards a closer look. Occasional white alstroemeria trumpets, some with faint stripes or freckles, slip through the bouquet, softening the transitions between rose, cabbage, and foliage. The greens are abundant yet measured: glossy leaves, softer matte tones, and a few finer sprigs combine to cradle and lift the flowers, giving the arrangement a rounded, full silhouette. At the base, the stems are clearly visible, cleanly trimmed and tied, confirming this is a hand-tied bouquet ready for a favourite vase. The mood is serene, contemporary, and quietly luxurious, ideal for thoughtful deliveries across White City, whether to celebrate a new home, send understated condolences, or brighten a minimalist office with a touch of living elegance.
AMAZON SANGRIA
£50.00
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Set against a bright white backdrop, this vibrant floral arrangement feels like a warm shaft of sunlight captured in a vase, the sort of bouquet a White City local might place on the table after a leisurely walk through nearby Wormwood Scrubs. Dominating the design are generous orange roses, their petals opening in layered spirals that shift subtly from burnt orange at the outer edges to glowing apricot and yellow in the centre, giving each bloom a sense of depth and movement. Beside them sit rounded yellow garden roses, more tightly furled and plush, adding a soft, romantic counterpoint. Woven between these focal blooms are airy stems of peach and light orange alstroemeria, each flower flaring open to reveal delicate stripes and speckles inside, like fine brushstrokes on silk. Dotted through the composition are small, spiky orange spheres reminiscent of safflower or thistle heads, their intense colour and texture providing a contemporary twist and a touch of playfulness. A mix of eucalyptus, with its cool, dusty-green leaves, and darker glossy foliage fills out the base, offering a fresh, herbal contrast to the warm-toned petals. The flowers are arranged in a sturdy, clear square glass vase, through which the neatly trimmed stems are visible, wrapped mid-way with a wide strip of natural burlap that lends a relaxed, rustic feel, perfect for a modern home near White City station. In the lower right corner, an orange circular graphic with clean white lettering states "VASE INCLUDED," clearly indicating that the arrangement arrives ready to display. The overall impression is of a carefully crafted, joy-filled bouquet, ideal for marking milestones, offering thanks, or brightening an ordinary day in West London.
AUTUMN SUNRISE
£70.00
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A vibrant, rounded bouquet bursts forward against a flawless white backdrop, the kind of lively arrangement you might see prepared for same-day delivery across White City. At its heart are several striking bi-colour roses, each bloom moving from a sunny golden yellow centre into warm orange tones, with delicate hints of reddish-orange around the outer petals, suggesting both energy and comfort. Around these focal roses, a generous scattering of white daisy-style chrysanthemums brings lightness and clarity; their clean white petals circle bright, lime-green eyes that give the bouquet a modern, zesty twist. Threaded through the design are rich magenta and fuchsia chrysanthemums, their densely layered petals forming soft cushions of colour that contrast beautifully with the simpler daisy shapes. Their yellow-green centres subtly repeat the green tones, creating a visually cohesive palette. Deep green foliage, likely ruscus or similar leafy stems, breaks up the blooms and adds a natural frame, providing structure without overwhelming the flowers. The stems at the bottom are neatly gathered and visible, cut straight and tied as a classic hand-tied arrangement. The white background and even lighting ensure every curve of petal and shade of colour stands out clearly, from bright yellows and oranges to cool whites and jewel-toned pinks. The bouquet conveys a sense of cheerful celebration and heartfelt appreciation, the sort of floral gift perfect for brightening a new flat near Wood Lane, welcoming a new baby at home after a hospital visit, or sending warm wishes to colleagues and friends across the White City area.
BERRY BURST
£43.00
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Envision the gentle calm of a White City morning filtering through gauzy curtains, embodied in a freshly arranged mixed bouquet that radiates quiet elegance. At its heart, blushing peach-pink roses unfurl their petals like soft secrets, surrounded by sunlit peach gerberas whose open faces exude warmth and cheer akin to the spirit found along Wood Lane. Clusters of frothy white baby's breath hover like airy clouds, weaving through pure white chrysanthemums whose bright green centers hint at new beginnings in nearby communal gardens. Eucalyptus leaves, vivid and aromatic, are carefully interspersed by the caring florists of White City, their subtle notes grounding the pastel palette in the scent of fresh greenery after rain. All these elements are embraced by a classic, clear glass vase with gentle texture, its simplicity enhanced by a loop of natural twine tied round the neck-a humble nod to the artisanal touch found in the area's local flower shops. The attached white tag, neat and understated, rests lightly against the vase, a gentle reminder of a hand-delivered promise to homes near Wormwood Scrubs or Westfield. The arrangement's tranquil hues and inviting textures make it perfect for anniversaries, thoughtful gifts, or simply brightening a loved one's day, evoking the sense of serene connection that defines White City.
CANDY CRUSH
£55.00
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Imagine a bouquet arranged with the calm confidence of an experienced White City florist, photographed against a clean white backdrop that emphasizes texture and hue. Dominating the arrangement are several sumptuous deep pink roses, each bloom a layered bowl of velvety petals ranging from pale blush to concentrated fuchsia; their presence suggests a rounded, warm scent that lingers in the memory. Among them rise elegant white lily buds - some tightly closed and poised like small paper lanterns, others beginning to open into graceful trumpet shapes, showing pale green tips and the faintest hint of pollen at their centres. An abundance of fresh green foliage - large glossy leaves alongside delicate, lighter-green sprigs - creates a soft, living frame that lifts each blossom and lets the colours breathe. Small clusters of darker reddish-brown filler or bud clusters are threaded through the greens, giving the eye places to rest and deepening the composition. The clear glass vase, with a gently flared rim and tapered base, holds the stems in clear water; the stems read as neat, freshly cut lines beneath the surface. Light plays across the satin petals and wet glass, suggesting a bright, airy interior - perhaps a kitchen in a White City flat near Westfield where this arrangement would brighten a morning. This bouquet feels like a sincere, well-chosen gift: celebratory, reassuring, and handcrafted to last and unfold over several days.
CRUSH ON YOU
£65.00
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On a backdrop of pure white, a lavish floral bouquet commands attention with the finesse of an experienced White City florist. At its core, pale lavender roses rest gracefully, their petals opening gently as though touched by the soft morning air drifting across Hammersmith Park. Framing these central blooms, large, radiant Gerbera daisies in vivid fuchsia pink lift the spirit with their bold, cheerful faces, while clusters of deep magenta chrysanthemums lend richness, their compact petals providing layers of velvety intrigue. Wispy sprays of baby's breath float in between, the tiny white stars lending lightness, reminiscent of delicate spring clouds. Lush dark green foliage, gathered from gardens like those near South Africa Road, grounds the bouquet in nature's hue, while a distinctive crackled-glass vase reflects light with subtle artistry. Around its neck, a hand-tied strand of rustic raffia holds a blank white card, waiting for a personal note for someone in White City. The bouquet's overall effect is one of contemporary celebration mingled with quiet sentiment-a gift to mark birthdays or new beginnings, or simply to convey, 'I'm thinking of you,' in the warmest way, each flower reflecting the thoughtful touch of a local White City florist.
DAY BRIGHTENER
£55.00
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Crafted in a White City workshop and presented against a pure white background, this hand-tied bouquet reads like an autumnal poem. Dominant crimson gerbera daisies, their broad petals circling deep centers, anchor the arrangement alongside velvety red roses that vary from tight buds to fully opened, romantic blossoms. Bright yellow spray chrysanthemums are sprinkled throughout, their clustered, sunlit faces introducing a lively, textured cheer that lifts the deeper tones. Coral and soft blush roses bring a subtle sweetness to the composition, while red-orange alstroemeria - delicate, often striped - adds a star-like intricacy and gentle motion between the larger blooms. The foliage is rich and diverse: glossy dark-green leaves create a saturated backdrop, lighter or variegated greens add airiness, and several sizable bronze and rust-coloured leaves, placed with care, underscore the seasonal narrative with a nod to fallen oak and maple. The stems are neatly gathered at the base, visible as a tidy green bundle that speaks to skilled hand-tying and freshness. Bathed in soft daylight, the petals appear almost luminous, the textures shifting from velvety rose layers to crisp autumn leaves; the overall scent conjures warm, earthy notes that suit a harvest celebration or a thoughtful seasonal delivery around White City and nearby Shepherd's Bush. As a simple centrepiece or a gift to mark Thanksgiving, this arrangement balances comfort, colour, and the tactile pleasure of autumn foliage.
FESTIVAL OF COLOURS
£54.50
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A beautifully composed mixed bouquet appears against a clean white backdrop, every bloom distinct and luminous, as if freshly finished in a White City Florist studio just off the Uxbridge Road. In the very centre, two sumptuous red roses sit proudly, their petals still tightly furled and richly coloured, embodying romance, passion, and heartfelt admiration. Encircling them is a generous scattering of white daisy-like chrysanthemums, each crisp petal framing a vivid lime-green centre that adds sparkle and a sense of energy, like a burst of sunshine over Westfield's glass roofs. Threaded gently between the white flowers are soft and medium pink daisy chrysanthemums, each also with a green eye, lending the arrangement a gentle, playful charm perfect for celebrating friendship, new beginnings, or a comforting get-well message delivered across White City and neighbouring Notting Hill or Hammersmith. Fine stems of pale pink waxflower are tucked in between the larger blooms, their clusters of miniature, star-shaped blossoms and visible stamens adding delicate texture that invites closer inspection. A collar of lush greenery supports the design, with broad, glossy leaves and lighter green touches providing contrast and emphasising the vibrant colours of the flowers. The stems at the base are clearly visible, neatly tied and trimmed, showing that this is a hand-tied bouquet, ready to slip into a vase on a White City windowsill or office reception. Soft, even lighting highlights every curve of petal and shimmering leaf, giving the entire arrangement a calm yet uplifting atmosphere, ideal for expressing sincere thanks, affection, or quiet celebration in the W12 community.
FLORAL MELODY
£45.00
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A sumptuous, tightly rounded arrangement of rich red roses-around eighteen to twenty stems-each one fully unfurled to reveal velvety, layered petals in a deep crimson shade that catches the eye with a soft, satiny glow. Interspersed among the roses are abundant sprays of white baby's breath (Gypsophila paniculata), their thousands of tiny blossoms forming cloud-like cushions that both soften and amplify the roses' passionate color. The bouquet is presented in a clear glass vase so the neatly gathered green stems are visible through the water, lending the composition a fresh, natural honesty and a sense of vertical rhythm beneath the floral dome. The image is set against a pristine white backdrop and lit with bright, even light that accentuates the tactile contrasts: the stone-smooth velvet of rose petals and the gossamer texture of the gypsophila. There is an understated fragrance implied-a classic rose perfume with green, powdery undertones from the baby's breath-evoking intimacy and celebration without overpowering the senses. The overall effect is elegant and confident, a florist's ode to traditional romance rendered with precise craftsmanship. This arrangement feels equally suited to an anniversary at a cosy Shepherd's Bush flat or a romantic surprise left by the door of a White City apartment near Latimer Road, arriving as a timeless declaration of love and warm devotion.
FOREVER
£65.00
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Sunlit and gently buoyant, this Get Well Soon ensemble combines florist craftsmanship with hopeful charm. A clear glass vase, positioned slightly left of center, holds a full arrangement of fresh stems visible through the water: bold orange and golden-yellow roses open with velvety petals, releasing a soft citrus-rose scent that suggests careful selection and same-day freshness. Bright yellow gerbera daisies punctuate the bouquet with their sunlike faces and sturdy stems, while deep burgundy carnations add plush texture and a dramatic counterpoint to the warm tones. Scattered throughout, delicate white alstroemeria bring lightness and a whisper of pattern in their thin, petaled forms. The foliage is abundant and varied - glossy laurel-like leaves, fine green sprigs and broader blades - that cradle the flowers and create a lively but balanced silhouette. In the lower right, a reflective round Mylar balloon overlaps the blooms, its silver surface playing with daylight and framing a playful printed cluster of cartoon balloons in blue, purple, green, pink and yellow, some patterned with stripes or dots. Bold yellow-and-blue lettering across the balloon reads Get Well Soon, accented by small starburst graphics and a tiny KALEIDOSCOPE logo at the rim. As an experienced local florist serving White City, Westfield and the surrounding streets near Wood Lane, I imagine this arrangement arriving to lift spirits with colour, scent and thoughtful composition - a reassuring gift to send to a friend or family member during recovery.
GET WELL WISHES
£65.00
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Vibrant and spirited, this floral bouquet vividly captures the optimism and warmth woven through White City's friendly streets. Photographed in luminous overhead light that highlights every hue, a cluster of full-peach and orange roses anchors the design, their tender petals spiralling in inviting gradients that suggest both celebration and calm. Threaded among these central blooms are clusters of cheerful chrysanthemums: some dainty and white, each flower centered with a fresh, zesty green reminiscent of new leaves in nearby Hammersmith Park; others deliver a pop of rich magenta-purple, their fine petals layering around lime-green hearts that catch the eye with playful contrast. Polished deep green foliage peeks through in generous drifts, echoing the lush garden borders along South Africa Road and providing a sense of abundance and comfort. Atop the flowers, an elegant strip of bear grass swoops in an airy arch, imbuing the composition with a gentle gesture of refinement and modern flair. The bouquet's base is wrapped in bright, creased orange cellophane, gathering the arrangement in a radiant hug that mirrors the energy of local market days. Whether it's meant to mark a cherished milestone, inspire well-wishes, or just bring sunlight indoors on a quiet afternoon, this bouquet-so carefully arranged by local hands-embodies the artistry and joyful spirit that define White City Florist and its neighbourhood.
HONEYMOON
£55.00
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This dense, rounded bouquet pairs velvety red roses with gentle lavender companions in a union of passion and poise - a composition I'd suggest for an intimate celebration or as a soothing 'thinking of you' gift for someone near Wood Lane. The crimson and burgundy blooms are fully open, their layered petals showing the soft, satiny texture that roses are known for, while the lilac and dusty purple flowers bring a cool, calming counterpoint. Between the roses, sprigs of deep green foliage - the kind of glossy leaves you'd see from Salal or Ruscus - tuck in to add structure and an evergreen sheen. Bright red-orange rose hips are dotted throughout like small suns, introducing a lively, rustic accent and a subtle crisp bite to the otherwise lush palette. The bouquet sits in a reflective mercury-effect glass vase: rounded at the base, narrowing slightly at the top, its antiqued silver finish shimmering as it picks up light. A length of natural twine or raffia is tied at the neck, giving a hand-finished feel, and a simple white tag with a tiny floral sketch hangs forward for a written message. Photographed against a pristine white backdrop, the arrangement's colours and textures are emphasised - the reds feel warm and immediate, the lavenders cool and comforting, and the greens steady. Imagine this on a dining table near the BBC Television Centre window, where morning light would deepen each tone - an arrangement that communicates warmth, care, and considered craftsmanship.
LOVE & PASSION
£65.00
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This image shows a lush, rounded bouquet set against a spotless white background, the kind of carefully finished hand-tied design you might see ready for delivery from a White City Florist workbench. Three fully opened roses, creamy white with a soft blush of pale lemon at their hearts, sit proudly at the centre, their layers of velvety petals spiralling inwards with classic elegance. Encircling them are abundant chrysanthemums in vivid fuchsia and magenta tones, each flower boasting a bright yellow-green centre that glows like a little sun, giving the bouquet a joyful, energetic mood reminiscent of a sunny stroll near Westfield or along Wood Lane. Nestled between these larger blooms are fine sprays of tiny white daisies, similar to chamomile, their petite petals and golden centres lending an airy, almost whimsical, wildflower charm. A few darker purple-pink chrysanthemum buds are tucked slightly deeper into the design, adding depth, texture, and a sense of movement as if the bouquet is still gently unfolding. The greenery is kept tasteful and restrained, with leaves in rich, natural green tones framing the blossoms and grounding the bright colours. All the stems gather neatly at the base, bound securely by a green and white checkered ribbon tied with care, hinting at the florist's skilled hands. The lighting is bright and even, throwing minimal shadows and making every hue stand out crisply against the white backdrop. Overall, the bouquet conveys warmth, gratitude, and celebration, ideal for sending a radiant message to someone special in White City, whether for a birthday, congratulations, or simply to brighten a home.
LOVELY DREAMER
£50.00
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A dense, meticulously shaped bouquet photographed on a pure white field, where bold magenta Gerbera daisies immediately draw the eye with their layered petals and dark, textured centres. Intermingled are creamy white roses unfurling in delicate, layered spirals; in some stems these are replaced by soft ivory Lisianthus whose ruffled throats give an airy, romantic contrast. Sprays of deep purple Alstroemeria (Peruvian lilies) thread through the composition, their narrow trumpets and speckled inner markings lending a lively, exotic detail that complements the Gerberas' cheer. Varied foliage - from broad glossy leaves to leaner, sword-like greens - creates volume and gentle movement, the leaves catching light to form a lively chiaroscuro that enhances depth. At the base, a faint rim of clear glass vase anchors the display, suggesting cool water and freshly trimmed stems. The lighting is bright and neutral, a studio-like clarity that makes colours sing: the magenta reads almost fuchsia against crisp cream and moody purple. This arrangement, crafted with the attentive hand of a local florist, feels suitable for celebratory occasions, thank-you gestures, or simply to brighten a flat near Wood Lane or a flat-share close to Westfield's quieter streets. Prepared for careful local delivery, it carries an approachable, upbeat energy while maintaining a considered, elegant finish - an ideal choice for someone seeking both joy and refinement in a single bouquet. White City Florist often arranges similar mixes for neighbours wanting a fresh, modern floral statement.
MESMERIZING HARMONY
£49.00
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From a slightly elevated perspective, this richly textured bouquet reads like a small harvest captured in bloom: bold orange Asiatic lilies open wide, their graceful trumpets reflecting the light, while clusters of unbroken lily buds in lime-green and soft orange promise more flowering to come. Interspersed are cheerful Gerbera daisies in vivid pumpkin and a deep, wine-like burgundy, each with a clear, dark centre that anchors the composition. Creamy white lisianthus or tiny garden roses appear as soft, ruffled islands of calm amid the brighter tones, and muted lavender Astrantia sprigs introduce delicate, spiky geometry that softens the overall mass. Significant autumnal notes come from large, lobed leaves in rich reddish-brown-oak-like in silhouette-placed to suggest falling foliage, and a matrix of fresh green leaves and fine stems supports the dense floral cloud. The bouquet is tightly composed, bright and fresh under high-key lighting that separates form and colour against a pure white backdrop. I imagine delivering this piece across White City and nearby Shepherd's Bush-its scent of warm orange blossoms and late-summer greenery would suit a housewarming, a heartfelt birthday, or a Thanksgiving centrepiece. Sent from White City Florist, it feels handcrafted yet effortless: cosy, mossy, and celebratory, with each petal and leaf arranged to invite close inspection and the comfort of autumn brought indoors.
NATURE'S PALETTE
£74.50
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Arranged by the deft hands of a White City Florist, this bouquet is a luminous homage to gentle beauty and thoughtful presence. The pale blush gerberas and classic pink roses create a watercolor medley, their soft hues blending seamlessly in a dance of pastel light. Deep purple statice, with its papery texture and vibrant color, offers striking punctuation, recalling the bold blooms found around Wormholt Park in spring. Each bloom is set against a lush backdrop of cool, fresh foliage-leaves that emanate a subtle, green fragrance and cradle the blossoms as they unfurl. The composition, artfully poised in a transparent vase, invites a sense of airy abundance and optimism, much like an uplifting stroll through Wood Lane on a bright morning. Gentle sunlight enhances the roses' silken petals, beckoning closer inspection and quiet admiration. Whether given as a heartfelt gesture for a quick recovery or as a refined addition to a White City living room, this arrangement embodies the neighbourhood's spirit-fresh, joyful, and crafted with intention in every detail.
PINK DAZE
£49.00
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A joyful, professionally arranged bouquet sits proudly in a squat, clear glass vase on what appears to be a bright windowsill, the background washed in soft white light like a calm morning in White City. The design is centred on bold gerbera daisies in intense shades of deep pink and magenta, their large, flat faces framed by layers of petals that radiate from near-black or dark chocolate centres. Around them, daisy-like chrysanthemums create a lively rhythm: their petals are tipped in saturated purple that gradually melts into crisp white, circling vivid yellow discs that almost seem to glow. Nestled among these statement blooms are delicate creamy white roses and spray roses; some are open and velvety, revealing tightly curled hearts, while others remain in bud, adding a sense of freshness and new beginnings. Wisps of white baby's breath thread through the bouquet, their tiny blossoms forming airy constellations that soften the stronger colours. Deep green leaves and stems provide structure and a natural backdrop, grounding the brighter tones and giving the arrangement a full, rounded shape. The vase itself has a subtle texture that catches the light, and its neck is wrapped with a simple band of rustic twine tied in a neat bow. From this bow hangs a small, rectangular white tag decorated with a pink rose motif and graceful green lettering, suggesting a thoughtful message from the sender. The entire composition gives off a feeling of optimistic celebration-a bouquet you might have delivered by White City Florist to a friend in a nearby flat off Uxbridge Road, bringing a burst of colour, texture, and gentle fragrance into their day.
PINK SWEETNESS
£55.00
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A joyful, expertly arranged posy dominated by three striking gerbera daisies in a vivid fuchsia shade, each with numerous layered petals and a strong dark centre that anchors the composition visually. Interlaced with these are several budding roses in a muted lavender-pink or dusty rose, their soft, velvety petals still gently unfurling to suggest freshness and tenderness. Sprigs of tiny purple statice, or limonium, punctuate the grouping with crunchy texture and a cooler violet note, while generous swathes of verdant foliage - the rounder, glossy leaves of salal with the cooler bluish hints of eucalyptus - provide depth and a pleasantly green scent. The bouquet is cocooned in a pale pink tissue inner wrap and a translucent fuchsia-pink cellophane outer layer that catches the light with a subtle gleam; the paper is folded and layered in neat, considered pleats by hand. The clear glass vase rim visible at the bottom signals immediate display-ready charm and a clean, contemporary silhouette. As a florist in White City I imagine setting this on a side table near Wood Lane or delivering it to a flat by Westfield, where its colours lift a room; the scent is soft and inviting, roses giving a gentle perfume while the gerberas lend a fresh, green undertone. Prepared with care by White City Florist and suitable for birthdays, anniversaries, or to say 'thank you', this bouquet is balanced, bright, and perfectly at home in local celebrations and quiet moments alike.
SORBET
£49.00
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A lush, rounded bouquet in joyful shades of yellow, white, and fuchsia rises confidently from a minimalist white square box, set against a seamless white backdrop that lets the colours take centre stage. The composition is dense and carefully balanced, with golden yellow chrysanthemums forming the heart of the display, their many soft petals layered like tiny sunbursts. Nestled among them are clusters of yellow spray roses, some in tight buds, others just starting to unfurl, suggesting movement and freshness as if they were picked that morning from a garden near Wormholt Park in White City. Crisp white flowers weave throughout: small daisy-style blooms with clear green centres, and fuller white chrysanthemums that add a gentle, cushion-like volume and a sense of calm. In contrast, rich fuchsia and magenta chrysanthemums, some blending into paler pink at the tips, provide dramatic accents that give the bouquet depth and a playful, modern twist. Dark green, glossy foliage circles the base and peeks between the blooms, giving structure and a cool, leafy backdrop that makes the bright colours seem even more vivid. The white cube container has clean, contemporary lines, acting like a gallery plinth that spotlights the flowers and makes the whole design feel gift-ready without any extra wrapping. This image conveys the warmth of a carefully crafted floral arrangement, the sort a White City florist would send out for a birthday surprise, a get-well wish to someone recovering at home off Uxbridge Road, or as a cheerful pick-me-up on a grey London afternoon.
SPARKLING EYES
£50.00
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Brightening the scene with exuberant energy, a lush bouquet of freshly cut Gerbera daisies takes center stage, its expressive colours echoing the vibrancy of White City's bustling community. Each bloom showcases petals in radiant yellow, vivid orange, and luxurious magenta, their hues set off by dark velvet centers that anchor the composition. Carefully interspersed green leaves lend a cooling balance, reminiscent of leafy pathways in Hammersmith Park. The expertly arranged flowers gather in a clear, cylindrical glass vase, their stems visible beneath a layer of cool water that promises enduring freshness-much like arrangements prepared for White City Florist's doorstep deliveries. Enveloping the blossoms is a double wrap: an inner layer of softly crinkled cellophane provides protection and subtle shine, while earthy kraft paper on the outside gives a nod to local market traditions. Bound with textured brown twine, the bouquet evokes the tactile comfort of handcrafted gifts. From the twine, a small, elegant tag hangs - white with a single stylized rose and a few partially legible letters, hinting at artisan origins. The careful play of natural light heightens every colour, while shadows lend sculptural depth, suggesting early morning flower runs through Shepherd's Bush Market. This bouquet is perfectly suited for celebrations, thank-you gestures, or simply refreshing a Kensington flat, embodying the uplifting joy and generous spirit of White City.
SUNNY GARDEN
£49.00
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A luxurious cluster of approximately twelve yellow-and-orange roses fills the frame, arranged so the blooms sit closely together in a rounded, almost sculptural bouquet that feels both modern and timeless. Each rose is fully open, revealing concentric rings of velvety petals that start as bright, sunlit yellow in the centre and drift into deeper mandarin, tangerine, and soft red-orange tones toward the edges, like a series of tiny White City sunsets held in the hand. The petals curl gently outward in layered whorls, creating a sense of movement and depth, while their smooth surfaces catch the light with a subtle sheen that suggests absolute freshness. Nestled among the roses are pockets of rich, dark green foliage, the leaves firm and lightly veined, providing a cool contrast that frames the warm blossoms and evokes the leafy corners of nearby Wormholt Park. The stems are gathered tightly at the base, a tidy bundle of dark green rods cut to an even length, hinting at the careful craftsmanship of a local florist preparing the bouquet for delivery to homes and studios across White City and neighbouring Shepherd's Bush. The entire arrangement is set against a blank white background, giving it a clean, editorial feel and allowing the vivid colour transitions to stand out without distraction. The mood is hopeful and uplifting, like a bright morning on Wood Lane after rain, making this bouquet ideal for sending congratulations, marking an anniversary, or bringing a cheerful burst of colour into a minimalist apartment near Television Centre.
SUNRISE
£60.00
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This densely packed, exuberant bouquet reads as an urban garden in bloom, a design a White City florist might assemble for a celebratory table near Shepherd's Bush Market. Dominant yellow Asiatic lilies unfurl with speckled petals and open throats, some standing tall as chartreuse buds that bring vertical energy and an element of anticipation. Around them, bold orange Gerbera daisies fan their broad faces outward, while clusters of smaller round orange and golden-yellow accents introduce cheerful texture and a touch of whimsy. Soft lavender-purple roses are tucked into the heart of the arrangement, their delicate scent and powdery petals offering a gentle, romantic counterpoint to the brighter tones. Vibrant lime-green button chrysanthemums create a ruffled, lush foundation, their compact florets making the bouquet feel full and abundant. Several blue-grey sea thistles (Eryngium) push through the lower and side edges, their spiky, star-like bracts lending architectural cool and an artisanal contrast to the warm palette. Varied foliage - from broad lily leaves to glossy filler greens - knits the composition together and adds depth and movement. The lighting in the photo is soft and even, accentuating petal texture and the fresh sheen on stems. Perfect for birthdays, housewarmings, or a bright centerpiece for a flat near the BBC Television Centre, this bouquet conveys warmth, joy, and considered craftsmanship. White City Florist would carefully wrap and can arrange delivery across White City and neighbouring Acton with the same attention to fragrance, balance, and seasonal freshness.
TROPIC GETAWAY
£64.00
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Bathed in soft, natural White City light, this meticulously crafted bouquet radiates composed elegance-an ode to modern floral artistry shaped by local skill. Lush red roses provide a foundation of affectionate warmth, their sumptuous blooms balanced by crisp white gerbera daisies with bold brown centres that recall the inviting cafés along Uxbridge Road. Wisps of eucalyptus leaves arcs above the vivid blooms, their cool silver-green hues introducing a breath of calm. Pastel lisianthus, tinged with delicate mauve and arranged both open and in bud, offer a hint of gentle optimism, while clusters of downy white filler flowers evoke the serenity of West London's clouded skies. Artful framing by dark green, sculptural leaves lends structural grace, while the clear vase reveals the bouquet's green stems and the freshness held at their core. The scent is quietly invigorating, a mix of rose and fresh cut greenery, perfect for comforting a friend, welcoming a neighbour, or elevating a living space in the heart of White City. With every stem, the bouquet captures a sense of community, gentle celebration, and the enduring artistry of hands that know the local streets by heart.
VANITY FAIR
£50.00
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