OVER £50
Nestled within a chic matte black hatbox, an abundant gathering of lush, velvety red roses forms a grand dome, their fiery petals glowing with a richness that instantly draws the eye. Crafted by florists who understand White City's quest for elegance, each bloom is placed with intention, creating a luxurious, overflowing display that echoes the district's cosmopolitan style. Some petals are softly curled, others gently opening, capturing that moment of anticipation before a confession of love. Wrapping the base, a sumptuous red satin ribbon circles the box, tied into a flawless bow at the centre front and adorned with a petite, sparkling jewel-a nod to the refined details you might find strolling through White City's fashionable boutiques. The arrangement sits in sharp focus against a crisp white background, elevating the sensual vibrancy of the roses and the sleek sophistication of their container. This bouquet embodies passion and exclusivity-an extraordinary gift for romantic celebrations or meaningful milestones, ready to deliver affection throughout White City and beyond. As you imagine the subtle scent mingling with the promise of unforgettable memories, this floral masterpiece stands as a statement of both devotion and refined taste.
SOMETHING SPECIAL
£250.00
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BE MY HERO
BE MY HERO
£85.00
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Picture the sensation of fingertips grazing velvety petals in a rounded embrace: a luxurious, dome-shaped bloom cluster emerges from a cream hatbox, framed by two thin, dark bands that pick out the box's clean silhouette. Dominant roses show a soft ombré - coral-peach and apricot centers blending into blush pink and creamy ivory at the petal edges - while clusters of light-pink, ruffled carnations nestle between them, adding delicate texture and a full, plush profile. Narrow-leafed green sprigs punctuate the arrangement, their lively hue and crisp texture providing contrast and a breath of freshness that hints at a garden after rain. The flowers are tightly packed with an expert hand, each stem placed to create a rounded, almost cushion-like top where light plays across curved petals and gentle shadows deepen the depth of colour. The hatbox's matte finish and minimalist dark bands make the palette sing against a stark white background, emphasising the gradations of tone and the fine details of petal edges. There is an imagined soft, powdery perfume - a light sweetness that enhances the feeling of tenderness and celebration. This composition reads as both classic and contemporary: perfect for birthdays, anniversaries or to brighten someone's day, and well suited to urban gifting, for instance bringing a refined touch to a meal in Shepherd's Bush or a quiet delivery to a home near Wood Lane. The overall mood is elegant, fresh and thoughtfully made by a florist who values texture, colour harmony and the quiet emotion flowers can convey.
PINK POP
£72.00
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In this image, a sumptuous rose hatbox arrangement sits alone against a clean white backdrop, photographed from slightly above so the viewer can fully appreciate the rounded, overflowing dome of flowers. The container is a sleek black cylindrical hat box with a subtle red trim circling the base, its dark, matte surface providing a dramatic contrast to the vivid colours above. Rising from it is a tightly massed collection of roses that feels as rich and indulgent as a special evening out around White City, yet still soft and romantic. Deep red roses are scattered throughout, their velvety petals opening into generous spirals that suggest passion and commitment. Nestled amongst them are roses in airy blush pink, cheerful fuchsia, warm coral and peach, plus buttery cream and ivory that catch the light like satin. Clusters of lavender and muted purple roses weave cool tones through the composition, giving balance and a slightly whimsical touch. Some blooms are fully open, revealing their hearts, while others remain partially closed or in smaller spray form, adding layers of texture so the dome looks almost like a living tapestry. Fine threads of greenery, perhaps eucalyptus or ruscus, peep between the petals, offering glimpses of soft green that hint at the stems below and heighten the sense of freshness. The lighting is bright and even, revealing each curve and fold of petal without harsh shadows, much like daylight streaming into a nearby White City townhouse. This arrangement feels ideal for same-day delivery to mark an anniversary dinner, an elegant birthday surprise, or a heartfelt thank-you, its rich colours and careful craftsmanship speaking of thoughtfulness and local florist expertise.
SWEET LOVE
£97.00
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SYMPATHY FLORIST CHOICE £100
£100.00
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FLORIST CHOICE 200
SYMPATHY FLORIST CHOICE £200
£200.00
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Nestled in a striking, heart-shaped matte black box, this lavish display of creamy white roses brings together the art of floristry with the heartfelt traditions of White City. The roses-each velvety, pristinely formed-vary from tight, youthful buds to blooms beginning to gently unfurl, their soft petals tinted with the faintest green at the base. The domed arrangement fills the box to overflowing, creating a sense of luxurious abundance, as though the blooms are spilling forth in a gesture of generosity and devotion. Wrapped around the base, a vivid scarlet satin ribbon gleams beneath the studio lights, tied in an impeccable bow with flowing tails that add a dynamic splash of colour and drama. The clean white background spotlights the interplay between the roses' creamy hues and the rich darkness of the hatbox, while the subtle fragrance that might linger evokes memories of strolls through White City's local parks and gardens. Suitable for romantic gestures, special anniversaries, or dignified occasions of remembrance, this floral gift speaks of sincerity, enduring affection, and refined taste-an emblem of sophisticated joy that any White City resident would treasure. Thoughtfully designed for modern celebrations, the arrangement seamlessly blends classic romance with urban elegance, capturing the spirit and attention to detail known throughout the local community.
SINCERE LOVE
£100.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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Captured against a bright white backdrop, this hand-tied bouquet feels like a breath of calm elegance arriving at a doorstep in White City. The composition is dominated by soft pastel pink roses, their petals layered in gentle spirals that move from deeper pink at the centre to lighter, almost creamy tones toward the outer edges. Some blooms are just beginning to unfurl, while others are fully open, offering a sense of movement and time within a single arrangement. Intertwined with the roses are generously ruffled carnations in muted shades of dusty rose and mauve, each head packed with delicate frills that create a sumptuous, tactile texture you can almost feel. Threading through the centre, tall spires of deep lavender and indigo Veronica rise like brushstrokes, giving the bouquet a graceful vertical rhythm that echoes the lines of nearby White City high-rises at dusk. Around them, clusters of delicate, daisy-like aster blooms in soft lavender-blue float between the larger flowers, their tiny star-shaped petals and warm yellow eyes lending a light, cloud-like softness. Rich purple lisianthus blooms, some open and some still in bud, add depth and a velvety contrast. The entire bouquet rests on a bed of lush greenery: bright lime-green filler with a finely textured surface sits alongside sprigs of silvery eucalyptus and other varied foliage, their different shapes and tones adding structure and balance. Stems are neatly gathered at the base, clearly hand-tied, suggesting a bouquet freshly prepared in a local White City workshop and ready for same-day delivery. The mood is thoughtful and contemporary, ideal for marking quiet milestones, sending get-well wishes, or turning an ordinary evening at home into something a little more special.
SPRING CHARM
£57.00
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A lavish gathering of crimson red roses unfolds across this stately bouquet, crafted by experienced White City florists in homage to passion and elegance. Set sharply against a clean white background, the arrangement presents at least fifty impeccably fresh roses, each bloom swirling with delicately curled petals that transition from tightly coiled centers to open, sculptural whorls. The roses gather in a rich, rounded display, their velvety texture calling to mind the old-world romance of literary White City settings. Scattered throughout are glistening emerald leaves, glossy and bold, entwined with the flowers and creating subtle visual valleys that bring depth and vibrancy. Below, the bound stems are secured with a generous red satin ribbon-a hand-tied, multi-looped bow whose elegant streamers fall gracefully, echoing the confident sweep of Shepherd's Bush Market's lively atmosphere. Illuminated by gentle daylight, the bouquet's dramatic reds glow, shifting from garnet to ruby with every nuance of the arrangement. Imagining the scent-intoxicating, sweet, and classic-you feel drawn to the emotional resonance of celebratory occasions: anniversaries, romantic declarations, or significant life milestones celebrated across White City's vibrant streets. Every detail tells of a painstaking balance and artistry that infuses meaning and sincerity, making this bouquet a favourite choice for gift-giving and moments of heartfelt connection throughout the local community.
RED EXUBERANCE
£299.00
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Captured at eye level against a seamless white backdrop, this image features a meticulously arranged display of red roses styled in a way that reflects the contemporary spirit of White City's evolving neighbourhood. At the forefront, a square, matte black box occupies the frame, its corners sharply defined and its surface completely smooth, suggesting a considered, design-led choice rather than a traditional vase. A single, narrow white stripe wraps neatly around the lower portion of the box, providing a crisp accent that breaks the darkness and adds a subtle, graphic edge. Emerging from the open top, twelve sumptuous red roses are positioned so closely together that no gaps of box or stem are visible, only a continuous surface of bloom. Arranged in a neat 3x4 grid, each rose is fully open and uniform in height, forming a level, cushion-like layer that seems to hover just above the rim. The petals are densely packed and velvety, coiling inward in detailed swirls that invite the eye to linger. Their hue is an indulgent crimson, shifting delicately between deep wine-red shadows and brighter ruby tones where the soft, even lighting touches the outer edges. The stark white background isolates the arrangement, making the interplay of colour and texture feel almost cinematic, like a still from a carefully styled shoot in one of the sleek apartments near Television Centre. There are no additional accessories or decorations, which gives the arrangement a sense of calm focus and modern refinement. The overall impression is of an elegant, long-lasting romantic gesture-ideal for a Valentine's delivery, a special birthday surprise in a flat off Wood Lane, or a thoughtful gift ordered from a trusted White City florist for someone who loves minimalist, yet emotive, floral design.
LOVE'S EMBRACE
£150.00
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EVERLASTING LOVE
EVERLASTING LOVE
£110.00
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ALL OF ME
ALL OF ME
£100.00
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TRUE ROMANCE
TRUE ROMANCE
£110.00
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SWEET EXTRAVAGANZA
SWEET EXTRAVAGANZA
£99.00
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An elegant, made-by-hand arrangement that combines saturated sky-blue hydrangeas with deep red roses, composed to read as a single, voluminous orb in a clear glass vase standing on a stark white background. The hydrangeas form a generous, cushion-like base of many tiny petals, their cool blue suggesting rain-softened summer skies, while three intensely red roses are threaded through the blue-each rose a velvet punctuation, its layered petals still tightly furled and quietly dramatic. Sprigs of tiny white baby's breath float between the larger blooms like freckles of light, and rounded, muted eucalyptus leaves add texture, a soft gray-green contrast and a subtle, clean fragrance alongside the sweeter rose scent. The transparent vase reveals fresh green stems immersed in water, evidence of careful conditioning and immediate freshness-details we pay attention to at White City Florist when preparing local deliveries. Bathed in bright, even light, the bouquet's colour story reads both contemporary and timeless. Imagine it as a central piece on a dining table in a White City home near Wood Lane or arriving as a thoughtful gift for someone celebrating a birthday by Wormwood Scrubs. Its crisp presentation makes it ideal for occasions that call for romance, celebration, or a striking interior accent.
I CHERISH YOU
£80.00
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A vibrant, full bouquet in rich purples, oranges, and soft pinks is shown against a clean white background, the kind of striking design you might find gracing a stylish living room just off Wood Lane. Dominating the composition are several generous heads of Vanda orchids, their broad petals washed in velvety purple and etched with a delicate, netted speckle pattern that gives them an almost hand-painted look. Nestled around these tropical blooms are clusters of bright orange roses, each rose a tight swirl of petals that seem to glow from the centre, paired with pastel pink garden roses that range from small, rounded buds to gently opening rosettes. The pinks bring a tender, romantic note that balances the drama of the orchids. Rising gracefully above the rounded mass are elongated calla lilies in muted plum and mauve-lilac tones, their sleek, trumpet-shaped flowers curving elegantly upwards like brushstrokes in the air. Fine sprays of lavender-toned filler flowers weave through the arrangement, adding a dusting of texture and soft colour, while delicate green accent sprigs peek between the larger heads. The bouquet is anchored by lush greenery: slender, silvery eucalyptus leaves mingling with deeper, glossy green foliage to create depth and a cool, natural contrast to the hotter hues. The stems are visibly hand-tied at the base, cut clean and aligned, speaking of careful craftsmanship from a florist who knows how to balance form and colour. This design feels luxurious yet joyful, ideal for congratulating someone on a milestone in White City, celebrating a birthday near Television Centre, or simply bringing a burst of vivid, garden-inspired beauty into a modern home.
BALI DREAM
£95.00
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A luxurious bouquet is presented against a pure white backdrop, allowing each bloom and texture to stand out as though it were a still-life painting created in a White City studio. At its centre sit generous domes of pale sky-blue hydrangeas, their petals overlapping in ruffled layers that look almost weightless, like drifting clouds over Wormwood Scrubs on a clear morning. Interwoven among these soft mounds are dramatic orchids in jewel-like fuchsia and velvety purple tones, their broad petals marked with intricate speckles and veins that lend an exotic, almost tropical flair. Rising and sweeping from the arrangement are deep purple clematis flowers, some forming starry silhouettes, others nodding gently like small bells, adding height and a sense of natural, climbing movement you might see spilling over a garden fence on a quiet White City side street. Tucked carefully between the larger blooms, spray roses in shades of blush pink and creamy ivory provide delicate, romantic notes, their tightly layered petals suggesting sweetness and affection. The whole composition is anchored by abundant fresh greenery, with glossy leaves and varied foliage that frame the colours and prevent the bouquet from feeling overly formal. The stems are bound neatly at the base, revealing a professional, hand-tied finish that suggests the bouquet is ready for local delivery to homes and offices around Wood Lane and Shepherd's Bush. Bathed in soft, diffused light, the flowers appear fresh and dewy, giving the design a mood of celebration and gentle comfort, equally suited to a congratulatory gesture, a thoughtful get-well message, or an elegant centrepiece for an intimate dinner at home.
BLUE GROTTO
£100.00
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Soft morning light spills across a hand-tied bouquet that feels born of a White City courtyard garden. Creamy roses mingle with ivory garden blooms, punctuated by soft coral and blush ranunculus. Around them, full, round blooms breathe with motion, while white waxflower and tiny spray flowers add delicate texture. The palette stays sophisticated-a quiet blend of blush pinks, creams, and touches of dusty rose. Eucalyptus leaves and silvery-green foliage thread through the stems, giving the arrangement a loose, natural shape with a modern bohemian edge. The bouquet moves with a gentle, organic rhythm, as if freshly gathered from a private garden. Centered over the blooms, a translucent white panel carries the label Florist Choice, with Florist in a graceful script and CHOICE in bold uppercase beneath, and the price £150 in large numerals. Soft, blurred background hints at a wedding setting, drawing the eye to every petal's texture and scent. This premium design, crafted by White City Florist for weddings and special occasions, radiates warmth and care. It's ideal for deliveries across White City, Shepherd's Bush, and surrounding West London, arriving in a clear glass vase with water and a promise of freshness for anniversaries, birthdays, or heartfelt gifts. The arrangement sits on a softly draped table in a quiet corner of the neighborhood, a reminder of Sundays at the market near White City Station.
FLORIST CHOICE £150
£150.00
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A romantically luminous Florist Choice bouquet unfolds in soft, intimate tones, as if whispered into a moment of celebration. The bouquet blends pale blush pink garden roses with creamy white and pale lavender-grey roses, their layers opening to reveal delicate form and gentle scent. White anemones with their near-black centers anchor the composition, while blue eryngium thistles introduce a crisp, sculptural edge. The greens-eucalyptus-like foliage and touches of burgundy leaf-provide depth and a quiet, natural drama that elevates the arrangement. The central overlay bears Florist CHOICE ?200 in crisp white, pairing contemporary branding with timeless beauty. Light spills across the petals, highlighting velvety textures, the soft curves of the roses, and the architectural sparkle of the thistles. Placed against a softly blurred backdrop, perhaps a bright White City studio or a breezy garden terrace near Westfield London, the bouquet feels designed for an intimate wedding, a milestone anniversary, or a thoughtful gift delivered to nearby streets and homes. The design radiates warmth and trust, a handmade touch from a local florist who understands cadence, season, and sentiment, with same-day delivery available across White City and surrounding districts through White City Florist.
FLORIST CHOICE £200
£200.00
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This exquisite bespoke bouquet unfolds with the quiet confidence of a White City Florist creation. Creamy white blooms-likely garden roses, peonies, or chrysanthemums-form a lush, full-headed core, their petals soft to the touch and rich with scent. They sit among smaller white accents such as lisianthus or campanula, with gentle pops of light pink or mauve from tiny filler sprigs like waxflower, adding warmth without overpowering the serenity. The arrangement is framed by silvery eucalyptus and slender dark-green olive branches, weaving together a cool, coastal feel and a refined structure. Interspersed among the greenery are pale green star-shaped buds or berries, lending a whisper of garden texture. In the centre, a striking, darker green, almost purplish ornamental kale or succulent head provides a contemporary focal point, anchoring the design with modern contrast. A pristine white rectangle overlays the bouquet, displaying 'Florist Choice' in a dual-type treatment: 'Florist' in an elegant script and 'CHOICE' in a bold sans-serif; the large '?300' sits beneath in pure white type. The overall scene is set against a softly blurred peach-cream background, so the arrangement remains the star. Available for same-day delivery across White City, including White City itself, Shepherd's Bush, and nearby districts, this premium bouquet embodies the skill of a seasoned florist and the gift-ready allure of a high-end floral service. Thoughtful notes can accompany it, and it arrives ready to elevate a milestone with equanimity.
FLORIST CHOICE £300
£300.00
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A tall, elegant bouquet sits proudly in a clear glass vase, the white background allowing every blossom to stand out with painterly clarity. At the heart of the display, sumptuous deep red roses open in layered spirals, their velvety texture suggesting both romance and tradition. Flanking them, golden yellow gerbera daisies with dark brown-orange centres beam outward, like twin rays of sunshine that immediately lift the mood of the composition. Encircling these stars, a generous collar of soft pink daisies or chrysanthemums forms a cloud of pastel petals, each bloom tipped with a small yellow centre that adds lightness and volume. Weaving among them are graceful purple and lavender lisianthus, their bell-shaped flowers and slender buds offering a cool, sophisticated counterpoint that keeps the palette from feeling too sweet. Scattered clusters of glossy red hypericum berries pop against the petals, adding round, tactile forms that draw the eye deeper into the arrangement. The entire bouquet is cradled in a mix of glossy dark greenery and lighter, more delicate foliage, which together create structure, depth, and a sense of freshly gathered abundance, like a stroll through the green spaces tucked around the estates of White City. Through the transparent vase, you can see the neatly trimmed stems fanning into clear water, showcasing the skill of a florist who knows how to balance height, colour, and texture. This composition radiates a feeling of joyful celebration and heartfelt care, perfectly suited to brighten a living room near Westfield, mark a special achievement, or welcome someone to a new home in the White City area with the warmth of locally arranged, hand-delivered flowers.
FRESH SCENT
£43.00
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This bouquet tells a layered story of texture and scent: sleek, architectural calla lilies rise like small white sculptures, their smooth trumpets and soft yellow centres offering a calm, modern grace. Alongside them, a tall stalk of white stock unfurls into countless tiny blossoms, building delicate vertical volume that softens the arrangement's silhouette. The striking focal colour comes from deep magenta peonies - two sumptuous blooms fully open to reveal their velvety, ruffled interiors, and a compact bud on a slender stem that hints at unfolding beauty. A single creamy white rose nestles low among the stems, its classic, tight petals a gentle contrast to the peonies' drama. Wisps of baby's breath are threaded throughout, adding an airy cloudlike texture that makes each major bloom read as both distinct and part of a whole. Lush greenery - a mix of slim, feathery fronds and broader leaves - provides a fresh, garden-picked backdrop and enhances the colour contrast. The whole composition rests in a clear glass vase filled with water, the stems visible and neatly arranged, lending the piece a natural authenticity. Close your eyes and you can almost detect the soft, honeyed perfume of the peonies and the cool green breath of the callas. Perfect for intimate celebrations, congratulatory gifts, or a thoughtful anniversary present, this arrangement evokes warmth, quiet elegance, and the attentive hand of a local florist in White City.
HOPELESS ROMANTIC
£65.00
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MIDNIGHT RUSH
MIDNIGHT RUSH
£105.00
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Set against a bright white backdrop, this opulent bouquet appears almost to glow, as if just lifted from a cool florist's workbench in White City. Large, fully opened pink peonies anchor the design, their layered, velvety petals billowing outward in lush, rounded forms that speak of romance and generosity. Woven through their softness are dramatic Vanda orchids in rich purple and bold magenta, each flat petal patterned with intricate, net-like veining that looks delicately hand-painted. Around these statement flowers cluster smaller blush and peach spray roses, some shyly closed and others half open, alongside a few creamy white roses that offer a gentle, luminous contrast. Tiny, star-like white filler blooms, similar to miniature chrysanthemums, flicker between the larger flowers, adding sparkle and dimension. A collar of glossy, deep green foliage surrounds the bouquet, with various leaf shapes and tones giving depth and a sense of freshness, like the greenery you'd see along the paths of Wormholt Park after rain. The stems are pulled together tightly at the base and finished with a neat purple ribbon, sometimes overlaid with a touch of sheer mesh, signalling a beautifully crafted, hand-tied arrangement ready to present. The colours move gracefully from fuchsia and indigo violet to soft pinks and ivory whites, creating a look that feels both modern and timeless, perfect for marking a milestone birthday, a new baby arrival, or an elegant thank-you delivered to homes and offices around Westfield and the wider White City area.
MOONLIGHT DANCE
£115.00
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This image shows a carefully styled Mother's Day gift set, laid out against a bright white background that makes every colour and contour stand out. On the left, a lush, hand-tied bouquet rests on its gathered stems, its rounded shape overflowing with soft romance. Large cream roses, fully open and almost buttery in tone, form the focal point, their petals layered delicately like folded fabric. Around them, ruffled blush pink carnations and clusters of rose-pink spray roses create a sense of fullness and movement. Vivid pink gerbera daisies, each with a dark central eye, add a cheerful burst reminiscent of springtime in White City's community gardens. Fine white alstroemeria, marked with subtle reddish flecks, stretch their slender petals outward, while abundant sprigs of baby's breath weave between the larger flowers, creating a hazy, cloud-like veil. Glimmers of fresh green foliage provide contrast and keep the palette natural and soft. To the right of the arrangement stands a smooth, white ceramic mug, its handle turned slightly to the side. On its front, a pale, watercolour-style pink heart frames the phrase "WORLD'S BEST Mum," the top words printed in neat black capitals and "Mum" written below in an elegant, metallic gold script that catches the light. The composition feels clean, modern, and affectionate, like a gift hand-delivered from a local White City florist to a cosy flat near the BBC studios or the quiet streets off Wood Lane, perfect for saying thank you, I love you, or simply, you're appreciated every single day.
MUM-TASTIC BOUQUET
£70.00
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A refined arrangement of rich red roses and pure white calla lilies stands in a clear glass vase, captured against a clean white background that lets the flowers take centre stage. In the middle of the bouquet, several fully bloomed roses show off their deep crimson colour, each bloom dense with velvety petals that curl in perfect spirals, evoking the intensity of classic romance. Woven among them, white calla lilies rise with sculptural grace, their smooth, trumpet-shaped petals folding around warm yellow spadices, creating a serene contrast that feels both modern and timeless. Surrounding these focal blooms is a lush mix of fresh greenery: rounded eucalyptus leaves in a soft silvery-green tone give a feathery, almost misty texture, while darker, broader foliage builds a full, rounded silhouette, suggesting the careful hand of an experienced local florist used to styling flowers for homes and offices around White City, Shepherd's Bush, and the BBC studios. The vase itself is simple and cylindrical, its transparent sides revealing the straight green stems and clear water inside, with a subtle ribbed ring near the base adding a hint of elegance without distracting from the flowers. Bright, even lighting casts gentle highlights along the rose petals and calla lily curves, emphasising the freshness and layered structure of the design. The composition feels poised and intentional, like a quiet celebration-perfect for marking a special anniversary dinner near Westfield, sending a romantic surprise to a flat overlooking Hammersmith Park, or placing as a sophisticated centrepiece at a small gathering. The bouquet radiates warmth, devotion, and understated glamour, allowing the rich reds, crisp whites, and verdant greens to speak for themselves.
NATURE THRILLS
£65.00
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SANTORINI DREAM
SANTORINI DREAM
£119.00
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A sumptuous round bouquet is photographed against a pure white backdrop, the stark setting making its dreamy pinks and blues glow with gentle intensity. Clusters of sky-blue hydrangeas dominate the base, billowing like soft clouds across the centre of the design. Interlaced with them are generous, full-blown peonies in layered shades of blush and warm pink, their ruffled petals capturing the feeling of early summer in London parks after a shower. Elegant calla lilies in tones of magenta and coral-pink rise above and between the peonies, their smooth, trumpet-shaped blooms arching gracefully and adding a modern, architectural contrast to the frillier textures. Tiny spray roses in pale shell-pink and a few creamy yellow roses peek through the larger blossoms, creating points of delicate light and drawing the eye deeper into the bouquet. Soft, silvery dusty miller leaves, with their velvety surface, nestle against richer green foliage, giving the whole piece a cool, sophisticated edge while still feeling abundantly fresh. The stems are visible at the base, tightly bound in a classic hand-tied style, ready to be carried along Uxbridge Road or delivered to a cosy flat near White City tube. The composition feels both joyful and serene, like a celebration caught in bloom, perfect for anniversaries, baby showers, or simply surprising someone in White City with flowers that look and feel as if they were gathered at the height of spring.
SUGAR VELVET
£110.00
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Set against a clean white backdrop, this hand-tied bouquet feels like a concentrated burst of colour from a well-tended West London garden. The eye is first drawn to the dramatic Vanda orchids, their magenta-purple petals richly saturated and patterned with delicate white veining, almost like fine lace laid over silk. Nestled beneath and around them are lush clusters of sky-blue hydrangeas, forming a domed cushion of soft texture; each rounded head is made up of myriad tiny blossoms that blend into a soothing, cloudlike mass of blue. Threaded throughout, roses in dual personalities bring warmth and depth: some glow in cheerful peach-orange, their petals spiralling outward in playful curls, while others present as refined dusty lavender or mauve, lending a gentle, romantic calm. Deeper blue accent flowers, similar to spiky delphiniums, emerge here and there, introducing touches of height and a cooler, inky blue that enriches the palette. Surrounding everything, broad, glossy green leaves frame the blooms and give structure, their smooth surfaces catching the light and emphasising the freshness of the stems. At the base, the green stems are clearly visible, tightly bound to show this is a hand-crafted bouquet, not a mass-produced piece. The composition is full and rounded, avoiding harsh lines in favour of a plush, welcoming shape. This bouquet would look perfectly at home on a dining table in a White City townhouse off Wood Lane, or as an elegant celebratory gift delivered to a new flat near Shepherd's Bush, radiating a feeling of thoughtful indulgence and quiet celebration.
SUNSET COLADA
£105.00
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Set against a crisp white background, this sophisticated bouquet feels like a still life brought to life, every detail deliberately placed by a skilled White City florist. Dominating the composition are several dramatic Vanda orchids in a rich spectrum of purples, from royal violet to inky blue, their broad petals patterned with fine speckles that resemble an artist's stippled brushwork. Around these exotic stars, blush and soft pink roses weave a gentle story of romance, their petals layered and velvety, some only just beginning to unfurl while others are fully open, revealing spiralled hearts. Creamy ivory spray roses tuck into the gaps, adding fullness and a cloud-like softness. Tiny white blossoms, reminiscent of asters or miniature daisies, flutter throughout the bouquet, bringing a sense of lightness, while round white hypericum berries offer a smooth, polished texture, like scattered beads. Silvery dusty miller leaves with their soft, frosted look mingle with glossy deep green foliage, giving the design both cool-toned elegance and lush structure. At the base, the gathered stems are finished with a luminous silver-lilac ribbon, sheer and slightly iridescent, tying the colour palette together. The arrangement has a mood of thoughtful celebration, equally suited for a romantic gesture delivered to a home near Wood Lane, a Mother's Day surprise sent across White City, or a refined birthday gift for someone who loves contemporary floral design. The interplay of luxurious orchids, classic roses, and textured greenery makes this bouquet feel both indulgent and deeply personal.
VIOLET SKY
£115.00
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Presented in a clear glass vase with a subtle taper, this tall, refined arrangement is composed around a voluminous cluster of deep blue hydrangeas that anchor the design with velvety texture and saturated colour. Encircling that central mass are several creamy white roses, each petal unfolding in soft, tactile layers that feel almost warm to the eye. Rising with graceful authority above the bouquet are pristine white calla lilies, their smooth, trumpet-like forms adding a vertical silhouette and a lightly glossy surface that reflects studio light like fine porcelain. Slender spires of white snapdragons punctuate the upper reaches of the arrangement, their small florets bringing a whimsical lift and a sense of measured movement. Throughout, glossy dark green leaves - likely salal or lemon leaf - and light, lacy fern fronds similar to leatherleaf create depth and a natural, garden-fresh scent impression. The clear water and neatly gathered stems are visible through the glass, a deliberate florist touch that emphasizes freshness and restraint. This composition conveys calm dignity and refined elegance, appropriate for sympathy and remembrance, a considerate anniversary gift, or an elevated table centre. Prepared with neighbourhood sensibilities in mind, White City Florist often crafts arrangements like this for delivery across White City, Shepherds Bush Market, and nearby streets around Westfield, where clients ask for a serene, cool-toned bouquet that feels both contemporary and timeless.
YOU ARE EXQUISITE
£65.00
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Resting amidst soft daylight, this lush bouquet conjures the subtle sophistication found in White City's leafy corners and bustling streets. At its heart lie grand hydrangea blooms, their overlapping petals painted in a tapestry of rich blue, violet, and gentle teal-mirror images of the area's serene communal gardens. Scattered amongst them, lavender and pale lilac roses offer a romantic dialogue with their gracefully curling petals, while creamy eustoma buds and lisianthus flowers lend brightness and an effortless, seasonal charm. Artful sprays of pink waxflower and wispy astilbe lend a carefree spirit reminiscent of summer strolls through Television Centre's urban greens, and frothy clusters of Queen Anne's lace add soft, intricate texture. The varying shapes and forms are anchored by glossy emerald foliage, each green leaf carefully placed to enhance the luminous vibrancy of the blossoms. Embracing the stems is a wide, lustrous purple satin ribbon, its sheen reflecting gentle light and connecting every cool-toned bloom in a palate that soothes and delights the senses. Designed with the refinement and warmth that define the White City community, this bouquet radiates joy, romance, and thoughtful celebration-perfect for gifting on a birthday, anniversary, or as an elegant centrepiece at home. Each flower is chosen for its freshness by local florists, ensuring your White City delivery arrives with the vivid beauty and comforting scent of London's best floral design.
TIMELESS VICTORIAN
£57.00
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In this scene, a lush bouquet designed for a three-month flower subscription glows with layered pastel tones, as though set on a light-filled table in a White City apartment overlooking the bustle of Wood Lane. At its core, rounded blue hydrangeas provide a generous base of cloud-like blossoms, their petals overlapping in cool shades that evoke clear spring skies. Around them, roses in blush pink and soft lilac unfurl slowly, their velvety petals catching the light and adding a romantic, almost nostalgic quality. Slender stems of lisianthus thread through the design, some fully open with delicately ruffled edges, others in tight buds hinting at tomorrow's bloom, giving the whole bouquet a sense of movement and gentle anticipation. Fresh greenery fans out and in between the flowers, creating a verdant frame that enhances the pastel tones, like the contrast of tree-lined streets against white-fronted homes near the Television Centre. The composition feels both deliberate and relaxed, as though a skilled florist has balanced every stem to appear effortlessly natural. Soft shadows fall across the petals, suggesting late-afternoon daylight and the quiet moment when you first lift the bouquet from its wrapping. This image conveys more than colour and texture; it speaks of the pleasure of regular flower delivery, of opening the door once a month to find a new arrangement waiting. The bouquet's cool blues and tender pinks would be equally at home brightening a bedside table, marking a special anniversary, or offering a comforting presence on a work desk, turning everyday living in White City into a series of small, beautiful pauses.
3 MONTH FLOWER SUBSCRIPTION
£100.00
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In this elegant hatbox arrangement, the eye is first drawn to a dense dome of rich yellow roses, cupped closely together so that their ruffled petals seem to overlap like waves of sunlight. The blooms are at that perfect stage of openness where each centre is fully revealed, creating a lush, velvety texture that feels almost touchable. Nestled between these golden roses are dramatic accents of Leucadendron 'Safari Sunset', their elongated, tapered bracts coloured in deep burgundy and russet, fading subtly into olive green near the stems. These sculptural elements rise slightly above and between the roses, adding height, structure, and a hint of the unexpected, much like spotting a bold modern building tucked among the classic terraces near White City station. Supporting the flowers is a collar of dark, glossy foliage, possibly salal or camellia leaves, forming a neat, polished base that hides the mechanics and frames the blooms. From this base, fine strands of airy, needle-like greenery emerge, reminiscent of asparagus fern or soft pine, creating a delicate halo that spills just over the edge of the container. The flowers sit inside a round, charcoal black hatbox with a smooth, matte finish, banded at the top with a narrow strip of white lace that adds a romantic, handcrafted touch. The neutral background places all attention on the interplay of colour and texture: the sunny yellow, the rich burgundy, the deep green, and the crisp black. This arrangement would feel at home on a breakfast table in a flat near Westway, in a creative workspace off Wood Lane, or delivered as a joyful surprise to someone in White City needing a bright, modern gesture of gratitude or celebration.
BOX OF SUNSHINE
£115.00
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DEVOTION
DEVOTION
£57.00
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